A massive coffee company is now adding new holiday flavors to its menu for a very limited time according to RestaurantDive.
Starbucks is adding four new, holiday-themed cold foams including Peppermint Chocolate Cream, Sugar Cookie Cream, Caramel Brulée Cream and Chestnut Praline Cream.
“Such charges for drink customization are an important piece of Starbucks’ revenue, accounting for around $1 billion dollars annually,” CEO Laxman Narasimhan said on the company’s Q3 2023 earnings call.
Last year, in some regions outside the U.S., the chain tested a Toffee Nut Cream cold foam for its holiday lineup and offered Irish Cream Cold Brew with cold foam across its markets.
However, this year’s holiday-themed cold foams are a significant boost to the brand’s foam offerings.
Narasimhan, on the earnings call, described cold foams as the fastest-growing category of customization for the chain.
The cold foam boom is likely driven by two interrelated market forces: A preference for customized drinks, and younger consumer’s growing demand for cold coffee, reports RestaurantDive.
“Young diners’ preference for cold coffee has helped extend pumpkin spice season ever deeper into August, and may, with the help of holiday flavors, boost demand for iced coffee in the winter.”
Starbucks framed the launch of the foams as an offering targeted at consumers “who love cold coffee even on the chilliest of winter days.”
High demand for customized coffee, including cold coffees, however, has proven operationally complex for Starbucks.
Complicated drink orders have put stress on workers and helped drive the ongoing union campaign at Starbucks.
These complications inspired Starbucks to begin testing a redesigned kitchen system, called the Siren System, in late 2022, and to design a handheld cold foam blender, which Narasimhan said the chain had installed in all of its stores by the end of summer 2023.
Also Read: Massive Layoffs in California Now Underway Prior to Holidays
Other Retailer News Today
A massive restaurant chain is now facing a surprising sex scandal lawsuit after the company failed to address the misconduct.
A former Taco Bell cashier said the company allegedly did nothing after she received threats from colleagues for reporting to human resources misconduct at a restaurant Christmas party, according to a lawsuit filed in the Superior Court of California.
The employee said she was told to transfer locations after reporting threats of harassment to human resources.
The employee allegedly received threatening texts and had her car window broken after she reported witnessing co-workers becoming overly intoxicated, vomiting and openly having sex during the party at the store.
“While we don’t own or manage this location, the franchisee who owns and operates this restaurant has shared that they take these claims very seriously,” Taco Bell shared in an email to HR Dive.
Alvarado Restaurant Group, the franchisee, did not immediately respond to requests for comment.
The employee’s lawsuit alleges discrimination, sexual harassment, a hostile work environment, retaliation and failure to investigate under California’s Fair Employment and Housing Act (FEHA) and California Labor Code.
The company fired the co-workers who misbehaved at the party but didn’t discipline the employees who sent threatening messages, the lawsuit alleges.
Also Read: A US Bank is Now Denying Customers Access to Money
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