AMC Entertainment has hired former Frito Lay and Hostess Brands executive Ellen Copaken to help lead the company’s retail popcorn business.
This retail popcorn business is one of many ways AMC Entertainment is innovating and planning to increase their streams of revenue.
AMC will be selling AMC Theaters Perfectly Popcorn at malls and other retail locations.
Ellen Copaken joins the team as Vice President of growth strategy on February 18th.
Welcome to Franknez.com – AMC just hired a leader in the food industry to strengthen the company. Who exactly is Ellen Copaken? That’s what we’re about to find out.
Let’s get started!
AMC Theatres Hires Ellen Copaken
Ellen Copaken is a food industry veteran who’s held executive positions in Frito Lay, Pepsico, and Hostess Brands.
She’s a brand strategist with over 20 years of experience delivering high impact marketing, innovation, and growth strategies.
AMC Entertainment’s new VP of growth strategy is recognized for business turnarounds (like Adam), launching transformational product innovation, and creating new brands.
Ellen Copaken spent 4 years at Frito-Lay where she started as a Senior Marketing Manager, moved up to a Marketing Director, and eventually became Senior Marketing Director, Global Brand Innovation.
Ellen then spent almost 3 years in Hostess Brands before managing Sterling-Rice Group for another 4.8 years.
Now she’s leading AMC Entertainment’s Perfectly Popcorn business through her brand strategizing skills.
A great fit don’t you think?
AMC Theatres Perfectly Popcorn retail business
AMC is strategizing to sell AMC Theatres Perfectly Popcorn brand prepackaged and ready-to-pop microwavable popcorn in every corner of the U.S. market.
AMC Entertainment plans to sell their popcorn at shopping malls, grocery stores, and food delivery services across the U.S.
You’ll be able to doordash AMC popcorn for that perfect family movie night or gameday.
“Her executive ability combined with her significant grocery experience will be a vital asset to AMC as we explore and deliver on current and future opportunities, starting with our new popcorn initiative.”CEO and President of AMC Entertainment, Adam Aron
The U.S popcorn industry has a multi-billion-dollar market and is expected to grow over the next several years.
It is a natural extension of AMC’s core business, the company says.
When will AMC start selling popcorn at retail stores?
Last November AMC announced it would begin selling its branded popcorn in supermarkets, convenience stores, and other food service venues starting in 2022.
Now they’ve brought former Frito-Lay executive Ellen Copaken to lead AMC Entertainment’s branded popcorn project.
AMC will also start to sell to-go packages of branded popcorn at its theatres for takeout or pickup.
AMC stock is up more than 10% after the news.
Will you be buying AMC Theatres Perfectly Popcorn brand?
Be sure to leave a comment below.
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