A massive shoe retailer is now making exciting plans to become bigger, bolder, and more innovative in the space, the company announced.
Nike is planning a major brand overhaul according to its top executives.
“Simply put, we need to make adjustments in four areas,” Nike CEO John Donahue said during the Q3-earnings call in late March.
“We need to sharpen our focus on sport. We must drive a continuous flow of new product innovation. Our brand marketing must become bolder and more distinctive.”
Nike execs are aware that trends are moving faster than ever before, thanks largely in part to social media, and they intend to capture what they can in the breakneck environment, reports TheStreet.
“Nike has been strong with this in decades past, but its market share is quickly getting nibbled down by smaller forces as consumers gravitate toward niche brands that cater more directly to their interests.”
“Trends are igniting in different places and rapidly spreading around the world. Nike needs to be faster. And so, we’re accelerating a multiyear innovation cycle,” Chief Financial Officer Matt Friend said on the call.
The sneaker giant quickly released new plans for the upcoming summer, which promises to excited customers — and perhaps bring back some enthusiasm for the brand.
“We are sharpening our brand storytelling to tell fewer, bigger stories with greater reach,” Friend said.
“We will focus our demand-creation investments to elevate our brand and most distinctive products, leading with the Voice of the Athlete, amplifying our new innovation, and engaging consumers at the point of sale.”
Nike added that it hoped the upcoming 2024 Paris Summer Olympics would serve as a tableau for its refreshed product lines and reinvigorate consumers’ excitement for the brand.
“We believe the Paris Olympics will serve as a catalyst for our brands as we launch our newest Nike Air innovations for athletes,” Friend added.
“As we look forward, we see that our Olympics Air for Athletes campaign will be the boldest expression of Nike’s brand voice in many years.
Third, we are in the midst of shifting our product portfolio toward newness and innovation,” he said.
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A massive mall will now temporarily shut down in days for a rather strange and rare celestial event, the company revealed.
Destiny USA’s closure will enable employees to enjoy the total solar eclipse on April 8 in a rare celestial event.
Destiny USA said it was “excited” to announce the 30-minute closure of its New York shopping center on April 8 from 3 to 3.30pm.
“This closure will provide a once-in-a-lifetime opportunity for our dedicated employees to enjoy the rare celestial event,” said Alannah Gallagher, director of marketing.
“We appreciate everything our hardworking employees do to make Destiny USA the vibrant community hub that it is.
“And we look forward to experiencing this unforgettable event together.
“Eclipses have a special power,” said Nasa administrator Bill Nelson.
“They move people to feel a kind of reverence for the beauty of our universe.”
Excitement has been building for next Monday’s solar eclipse.
The moon will blot out the sun for millions of people in North America along a path crossing from Mexico into the United States and then Canada, reports The US Sun.
“US communities along the path of the eclipse have been busy preparing for this year’s largest and most impressive astronomic event.”
Destiny USA has joined in the fun, offering shoppers free eclipse glasses to safely observe the phenomenon.
“Prepare to be mesmerized as the moon gracefully passes between the Earth and the sun, casting its shadow over our city in a breathtaking total solar eclipse.
In the area of Syracuse, observers can expect about one minute and 24 seconds of totality,” it said.
The retailer said that in Syracuse, New York, the start of the partial eclipse is expected to be seen at 2:09 pm.
The start of the total eclipse is predicted to hit at 3:23 pm, ending about a minute later.
An estimated 32 million people live inside the “path of totality” -under which the moon will fully block the sun.
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