Sales are a universal language in business. Every industry requires a sale to be made in order for the business to grow and become profitable. You will learn that these tips are applicable no matter what your industry is. Most of the excerpt will be based on taking the actions to bring in new clientele to your business. These are the best strategies to increase your sales.
Be sure to subscribe to our newsletter to be notified when a new post is published!
#1. Cold Call Method
The cold call method is a great strategy to use when making contact with a prospect for the first time. Cold calls:
- Demonstrate willingness to make contact at a more personal level
- Presents your character (be charismatic, uplifting, energetic, thankful)
- Allow you to get a feel of the prospects personality (tone, mood, interest, etc.)
- Are the best way to sell yourself to a prospect through the use of attitude and dialogue.
- Perfect for extroverts (if you’re an introvert, step out of your comfort zone and use this method to gain new skills in sales)
The cold call method is a great way to introduce yourself to a company or prospect and sets the mood for potential business in the future.
Increase your sales by selling yourself and your service or product in order to make a lasting impression.
Cold Email Method
Cold emails are a great method to follow up on prospects. They can also be a great means of making quick and presentable first time contact. You may alternate and follow up with a call based on the success rate of response or progressing lead. Cold emails:
- Are quick and efficient
- Advantageous for skilled writers
- Don’t take much time from a prospects busy schedule
- Perfect for introverts
If you’re sending out a cold email to make first contact, be sure to follow up with a call when necessary. Some prospects appreciate cold emails due to having the ability to read and respond to them whenever it is most convenience to them.
If you’re sending out an email to follow up after a call, be sure to thank them for their time and be clear on your proposition(s).
The most effective way to increase your sales is to alternate between these two methods in terms of first contact and follow up.
Every lead and choice of execution will result in a variety of ways to present and close a sale. I have emailed prospects who immediately responded requesting pricing after making initial contact with a cold email. I’ve cold called prospects who advised I made contact at the perfect time as they have actually been fed up with their current vendor.
There have been prospects who have been open to working immediately, some who would like to see samples first, and some who are willing to run test projects before committing to more business.
If you’re after a prospect who isn’t biting, who is giving you the runaround; try scheduling a meeting. Meetings are a great way to present or demonstrate your service or product to a prospect. You may also schedule a meeting with current clients in order to add flame to the relationship.
A meeting may take place in your prospects workspace environment or in your facility. Meetings are very personal, sell yourself, your product(s)/service(s), and your abilities that confirm why you’re the best choice for this prospect.
Establish an awesome relationship with your prospect(s). Impressing them will boost your probability of establishing a new client which in return will increase your sales.
Experience & Tips
Scheduling meetings with current clients is a fun way to increase your sales. This strategy will allow you to form a deeper connection with the company and with the client.
There have been a few instances where clients have actually wanted to meet up and see how product was produced at our facility. After one particular meeting, I followed up with the coordinator to advise they are more than welcome to stop by any time and to bring the team next time around.
Months later I met another coordinator who wanted to meet in person and see how we conduct business. They were very impressed and super enthusiastic about continuing to doing business together.
This experience has served as a great means of connecting with our clientele which has strengthened the business relationship. At some point in your sales career you will need to meet with your prospects or clients in order to further establish your credibility and increase your sales.
Become An Expert In Your Industry
In order to continuously increase your sales, you’ll need to become an expert in your industry. You can naturally be a great sales person and understand the importance of catering to a company and really know how to sell yourself; however, when you become an expert in your industry you have an insight and advantage far greater than any other sales rep in your circle.
This is one of those ‘extra credit’ strategies that will help take your skills, expertise, AND knowledge to another level in your career. Understand your industry, and become an expert in your service(s) and product(s). Here are some advantages to being an expert in your industry:
The Ability To Serve Your Clients Quickly & Efficiently
Being an expert in your industry allows you to serve your clients quickly and efficiently. You are able to provide instant answers to your customers questions regarding your services or products in a confident manner.
The Ability To Effectively Solve Problems
Being an expert in your industry means you have the ability to effectively solve problems. Your advantage is you have the answers to just about everything in your field which results to a boost in how you carry out finding a solution to discrepancies that arise in your workplace.
Your Reputation Exceeds You
Whenever people think of the services or products in your industry they think of you. When you’re an expert in your industry your reputation exceeds you. People want to work with you. All of a sudden you aren’t chasing prospects anymore, they’re chasing you. Becoming an expert in your industry is an absolute way to increase your sales.
Feed The Sales Pipeline
You should consistently be feeding your sales pipeline and lining up prospects to reach, follow up with, meet, and close new deals with. I personally suggest creating a client database to reflect the status of your leads. This will help you keep track of who just spoke with, who needs more from you, and who’s in your pocket.
Feeding the sales pipeline will increase your sales due to the consistency of reaching out to new prospects. When work slows down in your industry, you’ll have this amazing client database you can tackle before things start to pick up again.
Tip: Never let your sales pipeline go empty as you’ll have no leads to follow up with once your industry slows down.
Use Marketing And Advertising Products
Promotional products and apparel are a great way to increase your sales.
This strategy elevates your brand awareness which makes your business visible to people when you’re out in public.
This form of advertising is great for events because it increases the visibility of your business and logo.
Decorating apparel businesses like Easy Marketing screen print and embroider on apparel in order to elevate your brand awareness.
They ship anywhere in the Unites States, offer the best deals in the decorating apparel industry, and turn your order around in only one week!
How does decorated apparel and promotional items increase sales?
When you wear a t-shirt or cap with your business logo and number it brings awareness to the publics eye.
If you’re a plumbing company and your t-shirt catches a random persons eye who just happens to be in need of a plumber then they are likely to reach out for your services.
By elevating your brand awareness you are making a bold statement of what you are dedicated to. This turns random people into potential prospects and potential customers.
Follow Up To Seal The Deal
Grant Cardone says the sale is in the follow up and it’s true. Increase your sales by continuously following up with your prospects and current clients. Here are some ways you can follow up with prospects:
- Regarding initial contact
- On provided quotes
- Follow up on scheduled meetings
- Or questions you might have
These points show prospects you have potential of earning their business and highlights your attentiveness to serve.
Here are some ways you can follow up with existing clients:
- In regards to satisfactory upon purchase of product or services
- Provided quotes OR re-orders
- New business
- Status of processed orders
These points show willingness to help and demonstrate an effort to accomplish a set of goals. Being proactive with follow ups will increase your sales as you’re consistently on your clients or prospects radar. Remember to create a client database where you can keep track on your prospects.
Tip: Your follow ups should always be strategized so they do not become robotic to the receiver. Alternate between emails and phone calls for the best results.
Think Of Your Customers Needs
Understanding how to cater to your customers needs is a definitive way to increase your sales. Everyone you meet, encounter, or come into contact with will have similar needs. You will come to understand everyone has unique needs. It’s when you learn to differentiate these two that you will gain an advantage over your competition.
Put yourself in your prospects or clients world for a second. What will make them buy from you? How can they think you to be the go-to-person? In order to understand how to cater to your customers needs you must form a relationship with your current clients, or creatively asses your prospects wants.
Tip: Always think of your customers needs.
Overcommit And Overdeliver To Increase Your Sales
Overcommitting is saying yes to a rush project. It’s saying yes to the tight deadline and the extra work it will require to make it happen. Overdelivering is not only accomplishing the goal but it’s having completed it while exceeding the customers expectations. Increase your sales by demonstrating to your clients that you are trustworthy and a reliable partner with whom they can count on for ANYTHING.
When you overcommit it is up to you to do whatever it takes to see that promise through. When you overcommit you close the deal. Now make sure your delivery is phenomenal. Think long-term success when catering to your clients needs.
Sales really are a universal language in business. Every industry requires a sale to be made in order to grow and become profitable. Use these strategies in order to help you further your career in sales and stay ahead of your competition.
If you found value in this post please give it a social share. Also, don’t forget to subscribe to the blog for instant notification on new posts relating to business, finance, and innovative ways to increase your income.
Leave me a comment below if you are already implementing any of these strategies in your industry or if there’s anything you can input to the related topic!