A Dessert Company Now Makes A Surprising Closure in Georgia

July 18, 2024

A dessert company now makes a surprising closure in Georgia after over 15 years at the iconic location, sources report.

Peterbrooke Chocolatier is shutting down its popular spot in Atlanta after over 15 years of serving its community at that location.

The business, run by Geoffrey Wilson and Scott Gottuso, announced the Peachtree Forum location’s closure with a statement on Facebook.

“It is with a bittersweet heart that we announce our closing at The Forum in 30 days,” the store said on June 27.

“As we prepare to say goodbye, we invite you to follow us for amazing discounts and promotions as we clear our inventory.

We want to thank all of our loyal customers for the sweet memories and support over the years,” they continued, asking customers to share their favorite memories of the shop in the comments section.

Fans of the store shared their sadness at the closure in the post’s replies as many shared nostalgia for sweet moments at the dessert store.

“I hate to hear this. Love this location and the people who have made it special for many years!!” one wrote.

“We will miss you! We have so many fond memories going way back. Thank you for bringing so much joy and sweetness for so long!” another shared.

“Lots of ppl will miss you!! From moms night out chocolate making to kids summer camps, lots of good memories at your shop,” a third reminisced.

The dessert shop sells European-style chocolate treats as well as gelato and gift baskets. The store is known for its chocolate popcorn and hand-dipped chocolate-covered strawberries.

After the sole Georgia location closes, the dessert company will still have 25 open locations across the states of Florida and Alabama.

As Peterbrooke Chocolatier Atlanta at the Forum’s last day of business is on July 25, the location is holding a huge sale before it closes its doors forever.

Customers can get discounts from 50% to 75% off most items at the store from July 16 until the 24th.

“This is your last chance to grab your favorite products at unbeatable prices,” the store shared.

“From Oreos to Sipping Chocolate. Sale excluding: Popcorn, Containers, Decorations, Fruit, and Macaroons.”

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Other Economy News Today

Applications for unemployment benefits now surge to new highs, a sign that the white-hot labor market is starting to cool off.

First-time applications for unemployment benefits rose last week to 231,000, the highest level since August, per CNN.

Thursday’s data also showed that the number of continuing claims, or applications from people who have filed for unemployment for at least one week, was 1.78 million.

That’s an increase of 17,000 from the prior week, according to the Bureau of Labor Statistics.

The latest numbers come less than a week after the monthly jobs report showed the US economy added just 175,000 positions in April, less than economists expected and a steep drop-off from prior months.

US employers have now added an average of 245,500 jobs per month, versus 2023’s 251,000-per-month average.

Still, hiring remains strong. Although the unemployment rate ticked up to 3.9% last month, it’s the 27th consecutive month that the jobless rate has held under 4%, matching a streak last seen in the late 1960s.

Weekly jobless claims data tends to be volatile but, while one week’s worth of data “does not a trend make,” said Chris Rupkey, chief economist at Fwdbonds.

“We can no longer be sure that calm seas lie ahead for the US economy if today’s weekly jobless claims are any indication.”

“Company layoffs are picking up, hinting at caution on the part of companies as they weigh the outlook for the second half of the year,” he wrote in a note Thursday.

The Federal Reserve has been battling inflation by raising its key lending rate in the hopes of slowing the economy.

While the labor market has so far resisted those efforts, remaining white hot for the past 18 months despite 11 rate hikes from the central bank, Fed Chair Jerome Powell said last week that demand has “cooled from its extremely high level of a couple of years ago.”

Ian Shepherdson at Pantheon Economics said in a note Thursday: “We’d need to see at least a month of elevated readings to convince us that the trend really has turned.”

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Also Read: A Giant Company Now Announces Unexpected Layoffs in Virginia

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