Amazon Studios has its first-ever original movie debuting in theatres globally on April 5th, 2023.
AIR tells the story of the game-changing partnership between Nike and a then-rookie named Michael Jordan.
Insider information surfaced in November last year that Amazon was planning to invest billions of dollars in the movie theatre industry.
This is the largest commitment to the movie theatre industry by an internet company, says Bloomberg.
The world’s largest online retailer aims to make between 12 and 15 movies annually that will get a theatrical release.
CNBC commented:
“While a $1 billion annual investment for film development is on the lower end of what major Hollywood studios spend each year, it’s a positive sign for the movie theater business, which has struggled in the wake of the pandemic.”
So far, Amazon Studios has 4 original movie titles coming out with dates still to be determined.
Amazon Studios Releases “AIR” Original Movie
AMC Theatres released the trailer for Amazon Studio’s AIR on Twitter.
Few investors were quick to catch Amazon Studios in the trailer; but it’s official, you can now see the roster of original films and series coming out on Amazon Studio’s website.
The Wall Street narrative that the movie theatres are dead no longer seem to hold weight.
And the rumors of Amazon going into the movie theatre industry are no longer rumors.
What do you think about this Amazon and AMC / movie theatre partnership?
Leave your thoughts below.
Related: The Rise of The Movie Theatre Industry is Here
About Amazon Studios
Amazon Studios is the home for talent, creating and producing Original films and television series for a global audience.
Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide.
Amazon Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video, in addition to producing Original content for Freevee, Amazon’s premium free streaming service.
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This is big news for the movie theatre industry. Leave your thoughts below.