Tag: How To Increase Sales

Pro Tips For Cold Emailing Prospects: Become An Expert

Pro Tips For Cold Emailing Prospects
How To Send A Cold Email

Cold emailing prospects is a great way to establish new relationships and build your clientele. If you’re looking to improve your technique, well I have you covered. These are the best tips to writing a successful and eye catching email.

Franknez.com

Welcome to Franknez.com – the blog where you can digest content on personal finance, side hustle ideas, entrepreneurship, and trending investing topics.

Lets get started.

Are cold emails effective?

Cold emails have personally worked better for me than any other sales or closing strategy.

The process of sending out cold emails to grow my network and follow up database has allowed me to grow a 6-figure clientele.

For some people cold emails might not drive results. Maybe you’re better at expressing yourself via voice. In this case cold calling might be your best bet.

I love words so I favor writing. I can also speak to a prospect or client confidently over the phone but my choice for initial contact is by cold email. This is what has worked for me and I’m going to show you exactly what I’ve done to make my cold email strategies effective.

Be sure to go grab your copy of Reaching The $10K Mark: How Perseverance Overrides Adversity on Amazon.

#1. Write an attractive subject line

Do you know what the purpose of an envelop is? It’s to get the receiver to open it and read the contents within the envelop. Cold emailing prospects will work the same way. You are going to need them to open your email instead of trashing it on sight.

Write A Catchy Subject Line When Cold Emailing Prospects
Cold emailing prospects requires creativity!

Your subject line must sell the contents within the email so that a prospect takes what you have to say into consideration. Cold emailing prospects will require you to get creative with drawing attention to your emails. An attractive subject line will draw the prospect to your world.

You might have a great idea on how you want to draw a prospect in. You’ll come to find out it takes a lot of practice through trial and error. The persistence that goes into creating great emails will eventually bear fruit. Don’t get discouraged if prospects aren’t replying immediately.

One strategy I found very effective is to simply call them to follow up to let them know you sent out an email with some information you think they can obtain value from. Not only does the prospect hear your voice and has an intro of who you are, but they feel more inclined to find this cold email.

Tips for writing an attractive subject line

There are actually quite a few subject line email hacks that increase your open rate and get your emails seen. Here are some I’ve implemented myself:

  • Keep your subject line short
  • Avoid using CAPS AND EXCLAMATION MARKS!
  • Put yourself in your prospects shoes
  • Use a positive sentiment

4 major key points to writing an attractive subject line

Keep your subject line short: this tells your prospect you’re not going to waste their time and demonstrates personality. Long subject lines tend to come off as wasteful and sales pitchy.

Avoid using caps and exclamation marks: The purpose of your email’s subject line is to get your email opened and read. Throwing caps and exclamations marks screams SPAM. Avoid this at all cost.

Put yourself in your prospects shoes: Start from the inside out. Begin thinking what type of email you would be more inclined to open if you were in your prospects position. A good way to find out what your prospect needs to see is to know your industry very well.

Use a positive sentiment: Using a positive sentiment is going to make your prospect curious. They’re going to want to know who’s emailing them before even getting to the actual message or purpose of your email.

Here’s an example of a recent success pitch

The sales director of the company I do 100% commission-based sales for let me in on some recent news. One of the biggest clients in the company had acquired another multi-million revenue generating company in our industry.

Within a two weeks timespan I had closed my first sale with this acquired sister company using only emails. The initial email went like this:

example of a successful cold email template - franknez.com
Cold email template – how to write a cold email – Franknez.com

And the rest is history. A rep from the company contacted me a week later for a quote on a rather large project and I sealed the deal via email days later.

Did Jamie respond?

Yes, she did. She was pleased to ‘meet me’ and advised she would be sharing my information with her team. Jamie is the CEO of this now acquired sister company.

So, what made this email very successful?

  1. I implemented the 4 key points to writing an attractive subject line. I kept it short with positive sentiment without the need to use an exclamation mark or caps. Who doesn’t like to be congratulated for a big move right?
  2. My email body demonstrated to Jamie what type of connection I could be for her business and for her team. Lets talk a little bit more about what made this email body an attractive email for the CEO of this company to share with her team.

If you’re enjoying this post so far be sure to bookmark it and come back to it a week from now to refresh your memory on these skills that have allowed me to build a 6-figure clientele.

#2. Write a body email that gets noticed

In the example email above you will find that there’s a lot of details packed into an easy-to-read format that delivers exceptional value from the get go.

The keyword here is value.

Every email you send out should provide value in its highest form possible. Yes, even when simply responding to a prospect or a client.

See, when Jamie had responded to my initial contact email I responded back to her.

Wonderful – thanks, Jamie!

Looking forward to providing the team with tons of value.

Thank you,

(Signature)

Frank Nez

Always be the last person to respond.

Address your prospect by their name

It’s common courtesy to address someone by their name. Avoid writing ‘to whom it may concern‘. This form of introduction completely disregards who you’re looking to do business with; especially if their name is already on their email address.

Use your prospects name in the email to be direct and personal.

If the prospects email does not have a name and it’s simply an info or sales email, address the team. You can start your email with ‘hello team‘ or ‘good morning team‘ to show comradery and respect to anyone reading the email.

Doesn’t that just sound so much better than ‘to whom it may concern’?

Establish a connection

Figure out how to establish a connection with someone you’ve never met before. I did this on my email by advising that our company has been a long-time partner with the acquirer company as well as another sister company.

This established the possibility of being trusted. Remember, I still have to deliver and won’t be fully trusted until I do business with them and exceed their expectations.

Tip: don’t work to meet your customers needs. Work to exceed your customers expectations.

Make yourself known

Let your prospect know who you are, as well as a little bit about your responsibilities in your company.

Remember, you’re a stranger to your prospect. Giving them a little bit of background lets them know what type of value and commitment you are able to provide to them and their team.

Demonstrate a willingness to help

People are more inclined to work with people who put their customers first. Demonstrating a willingness to help shows you’re:

  • a team player
  • committed to seeing a project through
  • customer-oriented
  • reliable and confident in your work

I did this on my email by making myself available to my prospect at their convenience.

Use a professional signature

Your signature should be clear and easy to understand and read. There’s no need to personalize it with dated script or flashing banners. Often times this comes off as spam.

My email has a headshot image along with my contact information. By personalizing my signature with a headshot, it lets my prospects know who they’re communicating with.

People like to do business with people, not with logos or company names.

When you’re cold emailing prospects you’re going to want to make a great first impression. Your signature is the icing on the cake. It’s the dessert after dinner. It’s the farewell after a meeting.

Your signature should contain the following:

  • Headshot image
  • Your name
  • Company name
  • Your title
  • Contact number
  • Address
  • High quality art linking to your website or social media

This information tells your prospect exactly who you are and what company will be doing business with them very soon. They have easy access to your address and number. If they want to explore a little more then they can click on your website or social media link for an in-depth look and insight of your company.

#3. Get Remembered

There’s someone else like you targeting your prospects for their business. But not exactly like you, right? You’re different, you want it more. So get remembered.

Wow your prospects with your demeaner and willingness to help. You already know that no one out there can service them like you can. All you need is ONE opportunity. One opportunity to prove there’s no one like you out there.

Cold emailing prospects is an attempt to get them to look at you. Strategize how you can make that happen. Be honest, never sell yourself short, and genuinely strive to make some else’s lives better.

Read: Cold Emails VS Cold Calls: Which Gets Better Results?

Advice for retaining your clients

client retention
franknez.com

Since we’re talking about emails, my best advice for you is to get remembered on every email. Once you’ve turned a prospect into a client, keep getting remembered. Each email should leave the client thinking about how much value they get from working with you.

This can easily be accomplished by:

  • Being courteous and thankful
  • Responding to emails quickly
  • Overcommunicating
  • Making work easier for them
  • Using exclamation marks to demonstrate a great attitude (e.g. absolutely!)
  • Closing emails on kind terms (e.g. have a great weekend, enjoy your time off, etc.)
  • Overall presenting exceptional customer care

Cold emailing prospects is about strategizing so don’t get frustrated if your emails are not being responded to. Get creative to see how you can tweak your emails to eventually receive a response.

Tip: Leave a great impression every single time, just like when you first began cold emailing prospects.

For more on client retention, read 6 Amazing Strategies For Retaining Your Best Clients

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These Are The Best Strategies To Increase Your Sales

Best Strategies To Increase Your Sales
How To Increase Your Sales

Sales are a universal language in business. Every industry requires a sale to be made in order for the business to grow and become profitable. You will learn that these tips are applicable no matter what industry you are in.

Franknez.com

Welcome to Franknez.com – most of the excerpt will be based on taking the actions to bring in new clientele to your business. These are the best strategies to increase your sales.

#1. Cold Call Method

The cold call method is a great strategy to use when making contact with a prospect for the first time. Cold calls:

Use Cold Calls To Increase Your Sales
Sales Tips and Strategies For Small Business Owners
  • Demonstrate willingness to make contact at a more personal level
  • Presents your character (be charismatic, uplifting, energetic, thankful)
  • Allow you to get a feel of the prospects personality (tone, mood, interest, etc.)
  • Is the best way to sell yourself to a prospect through the use of attitude and dialogue
  • Perfect for extroverts (if you’re an introvert, step out of your comfort zone and use this method to gain new skills in sales)

The cold call method is a great way to introduce yourself to a company or prospect and sets the mood for potential business in the future.

Increase your sales by selling yourself and your service or product in order to make a lasting impression.

#2. Cold Email Method

Cold emails are a great method to follow up on prospects. They can also be a great means of making a quick and presentable first-time contact. You may alternate and follow up with a call based on the success rate of response. Cold emails:

Use Cold Emails To Increase Your Sales
Use cold emails to increase your sales
  • Are quick and efficient
  • Advantageous for skilled writers
  • Don’t take much time from a prospects busy schedule
  • Perfect for introverts

If you’re sending out a cold email to make first contact, be sure to follow up with a call when necessary. Some prospects appreciate cold emails due to having the convenience of reading and responding to them whenever it is most convenient to them.

If you’re sending out an email to follow up after a call, be sure to thank them for their time and be clear on your proposition(s).

The most effective way to increase your sales is to alternate between these two methods in terms of first contact and follow up.

Experience

Every lead and choice of execution will result in a variety of ways to present and close a sale. I have emailed prospects who immediately responded requesting pricing after making initial contact with a cold email.

I’ve cold called prospects who advised I made contact at the perfect time as they have actually been fed up with their current vendor.

There has been prospects who have been open to working immediately, some who would like to see samples first, and some who are willing to run test projects before committing to more business.

#3. Schedule Meetings

If you’re after a prospect who isn’t biting, who is giving you the runaround; try scheduling a meeting. Meetings are a great way to present or demonstrate your service or product to a prospect. You may also schedule a meeting with current clients in order to add flame to the relationship.

Sales Meeting

A meeting may take place in your prospects workspace environment or in your facility. Meetings are very personal, sell yourself, your product(s)/service(s), and your abilities that confirm why you’re the best choice for this prospect.

Establish an awesome relationship with your prospect(s). Impressing them will boost your probability of establishing a new client which in return will increase your sales.

Experience & Tips

Scheduling meetings with current clients is a fun way to increase your sales. This strategy will allow you to form a deeper connection with the company and with the client.

There has been a few instances where clients have actually wanted to meet up and see how product was produced at our facility. After one particular meeting, I followed up with the coordinator to advise they are more than welcome to stop by anytime and to bring the rest of the team next time around.

Months later I met another coordinator who wanted to meet in person and see how we conduct business. They were very impressed and super enthusiastic about continuing to doing business together.

This experience has served as a great means of connecting with our clientele which has strengthened the business relationship. At some point in your sales career you will need to meet with your prospects or clients in order to further establish your credibility and increase your sales.

#4. Become An Expert In Your Industry

In order to continuously increase your sales, you’ll need to become an expert in your industry. Yes, you can naturally be a great sales person and understand the importance of catering to a company and really know how to sell yourself.

Become an expert to increase your sales

However, when you become an expert in your industry, you have an insight and advantage far greater than any other sales rep in your circle.

This is one of those ‘extra credit’ strategies that will help take your skills, expertise, AND knowledge to another level in your career.

Understand your industry, and become an expert in your service(s) and product(s). Here are some advantages to being an expert in your industry:

The Ability To Serve Your Clients Quickly & Efficiently

Being an expert in your industry allows you to serve your clients quickly and efficiently. You are able to provide instant answers to your customers questions regarding your services or products in a confident manner.

The Ability To Effectively Solve Problems

Being an expert in your industry means you have the ability to effectively solve problems. Your advantage is that you have the answers to just about everything in your niche, which translates to finding better solutions when discrepancies arise in your workplace.

Your Reputation Exceeds You

Whenever people think of the services or products in your industry they think of you. When you’re an expert in your industry, your reputation exceeds you. People want to work with you.

All of a sudden you aren’t chasing prospects anymore, they’re chasing you. Becoming an expert in your industry is an absolute way to increase your sales.

#5. Feed The Sales Pipeline

Sales Funnel
Keep feeding the sales funnel

You should consistently be feeding your sales pipeline and lining up prospects to follow up with, meet, and close new deals with. I personally suggest creating a client database to reflect the status of your leads. This will help you keep track of who just spoke with, who needs more from you, and who’s in your pocket.

Feeding the sales pipeline will increase your sales due to the consistency of reaching out to new prospects. When work slows down in your industry, you’ll have this amazing client database you can tackle before things start to pick up again.

Tip: Never let your sales pipeline go empty as you’ll have no leads to follow up with once your industry slows down.

#6. Follow Up To Seal The Deal

Follow Up With Customers

Grant Cardone says the sale is in the follow up and it’s true. Increase your sales by continuously following up with your prospects and current clients. Here are some ways you can follow up with prospects:

  • Regarding initial contact
  • On provided quotes
  • Follow up on scheduled meetings
  • Or questions you might have

These points show prospects you have potential of earning their business and highlights your attentiveness to serve.

Here are some ways you can follow up with existing clients:

  • In regards to satisfactory upon purchase of product or services
  • Provided quotes OR re-orders
  • Referrals
  • New business
  • Status of processed orders

These points show willingness to help and demonstrate an effort to accomplish a set of goals. Being proactive with follow ups will increase your sales as you’re consistently on your clients or prospects radar. Remember to create a client database where you can keep track on your prospects.

Tip: Your follow ups should always be strategized so they do not become robotic to the receiver. Alternate between emails and phone calls for the best results.

#7. Think Of Your Customers Needs

Think of your customers needs in order to increase your sales

Understanding how to cater to your customers needs is a definitive way to increase your sales. Everyone you meet, encounter, or come into contact with will have similar needs. You will come to understand that everyone has unique needs. It’s when you learn to differentiate these two that you will gain an advantage over your competition.

Put yourself in your prospects or clients world for a second. What will make them buy from you? How can they think you to be the go-to-person? In order to understand how to cater to your customers needs, you must form a relationship with your current clients, or creatively asses your prospects wants.

Tip: Always think of your customers needs.

#8. Overcommit And Overdeliver To Increase Your Sales

Overcommitting is saying yes to a rush project. It’s saying yes to the tight deadline and the extra work it will require to make it happen.

Overcommit To Increase Sales

Overdelivering is not only accomplishing the goal but it’s having completed it while exceeding the customers expectations.

Increase your sales by demonstrating to your clients that you are trustworthy and a reliable partner with whom they can count on for ANYTHING.

When you overcommit it is up to you to do whatever it takes to see that promise through. When you overcommit you close the deal. Now make sure your delivery is phenomenal. Think long-term success when catering to your clients needs.

Read: Here Are My Top 10 Strategies I Use To Promote My Brand

Conclusion

Sales really are a universal language in business. Every industry requires a sale to be made in order to grow and become profitable. Use these strategies to help you further your career in sales and stay ahead of your competition.

If you found value in this post please give it a social share. Also, don’t forget to subscribe to the blog for instant notification on new posts relating to entrepreneurship and stock investing.

Leave me a comment below if you are already implementing any of these strategies in your industry or if there’s anything else you can input to the related topic!

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10 Ways To Increase Your Sales During A Recession

10 Ways To Increase Your Sales During A Recession

How can I keep my sales up during an economic downturn? Is it possible to do well during a contraction? Can I be successful? Here are 10 ways to increase your sales during a recession.

#1 – Reach Out To Your Current Clients

Reaching out to your current clientele is one of the best ways to increase your sales during a recession. Follow up with a well written email or cold call. Strategize your contact. Ask yourself, what are you trying to accomplish by making contact? Follow up on quotes, projects in the air, projects on hold, etc.

Tip: Don’t make it all about you. Reach out to see how you can lend them a helping hand. Make them feel like you want to help them more than anything.

#2 – Referrals

Use Referrals To Increase Your Sales During A Recession

Another way to increase your sales during a recession is to politely ask for referrals. Referrals are an awesome way to spread talk about your service or products from your current network of people. These people may include clients, acquaintances, family, or friends. Referrals often times manifest credibility simply due to the positive aspect of referring someone to a good or great service/product.

#3 – Tackle New Business

And of course, one of the most direct ways to increase your sales during a recession is to tackle new business. Tackling new business opens new doors. If you aren’t hearing much back from your clients, tackling new business is a great way to make new connections and offer your product or service in order to grow your clientele.

Read: How To Build A Clientele For Your New Business!

#4 – Follow The Money

Follow The Money To Increase Your Sales During A Recession

During a recession, there’s a high probability a lot of industries will be down. Unemployment rises people aren’t spending money any more. In order for your to continue to increase your sales during a recession is to follow the money. When certain industries are down others are booming. Learn to identify where the money is and let it influence how you conduct business.

My company works in the decorated apparel industry so one thing we did during the covid 19 crisis to increase sales was to sell decorated masks.

See how you can adapt to the changes in your environment to make money regardless of the situation. Increase sales by following the money.

#5 – Expand Beyond Your Industry

This is similar to referrals. To expand beyond your industry simply means to offer your product or service to people outside your line of work. It may be family, friends, or other people in your network. If you make one or two sales using this strategy that’s one or two sales on top of your margins. Don’t underestimate the power of expanding beyond your industry.

#6 – Seek Knowledge & Apply It

Find online mentors from who you can learn from and get inspired by. Some of our favorite mentors include Dan Lok, Grant Cardone, Dan Pena, and Gary Vee just to name a few. Read or listen to audio books that will provide you with insight and knowledge that will help you further progress in business.

Knowledge is not worth anything if it is not applied so apply it for guaranteed results. Seek knowledge and apply it in your line of work in order to harvest the results you desire. Some of these mentors mentioned are high ticket sellers. They are some of the most successful sellers and entrepreneurs which make them easy to resonate with.

Tip: Never stop learning from people who are well beyond your level of success.

#7 – Use Social Media To Market Your Business

Use Social Media To Increase Your Sales During A Recession
Increase sales using social media

Social media is an amazing way to drive traffic to your website and potentially land a sale. Use social media as portal to increase your sales. The way your market your business plays an important role in your growth due to todays fast paced and tech environment. Here are some benefits of using social media:

  • Quick directory to your website detailing your product or service
  • Optimizes engagement
  • Allows you to network and connect with your followers
  • All legit businesses use social media (credibility)
  • Easy for customers to find you online
  • Social media allows sharing to be instant (referrals)
  • Creativity attracts new customers

#8 – Use Paid Advertising (Including Promotional Products)

During a recession many sectors tend to contract. What you should be doing while everyone else is contracting is to play on the offensive side and setting goals often. Tackle your industry by engaging more than ever and focusing on promoting your service or product. Use paid advertising to reach the masses. By reaching the masses you increase your probability of closing sales and potentially gaining new long lasting customers.

Easy Marketing Provides Decorated Apparel Such As Hats, Polos, And Aprons With Your Logo To Elevate Your Brand

Promotional products are an amazing way to promote your business without having to pitch your product or service to anyone. The product in itself presents a bold statement. Easy Marketing provides customers with decorated hats, shirts, jackets, bags, and so much more by branding the apparel with your business logo.

Tip: Wear your decorated apparel when you’re out in public. People will notice what your brand is about which can potentially lead to new business.

#9 – Keep Yourself Motivated

Increase your sales by staying motivated

Motivation drives us so it is important that you keep yourself motivated in order to increase your sales during a recession. Recessions tend to produce waves of uncertainty and negativity. Stay focused on your goals and away from the effects recessions have on the psyche. There are a ton of motivational pages on Instagram that can keep you level headed during a major economic downturn. We too love to inspire our readers with our motivational content while keeping you posted on new posts published on our blog. Check out our IG page here.

#10 – Be Patient

Be patient. It’s part of the process. Continue to put in the work while keeping in mind that all great things take time to come into fruition. Ever ounce of energy and work you put into increasing your sales will manifest eventually.

Stay dedicated, be persistent, and be patient. We’ve compiled the BEST STRATEGIES to increase your sales on another post here for you to keep seeking knowledge and applying it in your field.

Share with us on the comments section below what you’re doing or have done in order to increase your sales during a recession or economic downturn. Our readers would love to gain personal insight from your experience and knowledge!

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