Here’s How Our Business Just Got 32 New Hot Leads In Only One Month

Our business just got 32 new hot leads in only one month after strategically coordinating the way we do outreach.

Running a traditional business, especially in the apparel decorating industry, requires an old-school-type approach to building it out.

Yes, this means cold calls, cold emails, door-to-door knocking, and landing meetings and/or presentations.

I can’t take full credit, as I am only one of three partners, but I can share how we’ve been able to spark this much momentum in such a small time period.

Our approach

Now, this is golden.

You want to start out by building a networking database using an excel spreadsheet or Google Spreadsheet to keep track of your prospects.

It should include names, emails, phone numbers, and notes — many notes.

You’re going to want to fill this spreadsheet out as fast as possible, meaning you’ll be prospecting daily.

But before you start, you need to know exactly who your customers are. This is foundational.

For some salespeople, cold calls are their forte. For others, crafting emails is their strong suit.

What my team and I did was combine both. We first started off with cold emailing a ton of B2B companies with an introduction email that told them exactly what we do and how we can be of service to them.

We emailed at least 400 companies with second and third follow up emails in between. At least 10-15 took the bite.

Your Voice Matters

My strategy was to eventually let these prospects hear you. If they could hear your enthusiasm, your confidence, your friendliness, and your willingness to assist, that relationship would grow.

The game here is to become ‘top-of-mind-awareness’. By becoming top of mind awareness, they start to get familiar with you being part of their experience.

The more you become part of their experience, the smoother the transition is from being an outreach person, to being a partner they rely on to get the job done.

Your voice matters. We began following up days after a prospect would show interest in our emails.

They would begin to request more information, ask for a pricelist, and even propose setting up a Google Meet call (my favorite).

Cold Calls Lead to More Leads

Next, we began to cold call the prospects we had been emailing, but had not received any responses from.

You must maintain the same confidence and friendliness as if you have already been introduced.

Cold calls, like cold emails, position you to landing warm and hot leads as well. It’s personal and your prospects get to hear you from the start.

This also increases your chances of getting a direct email from a rep rather than sending out a cold email to general inboxes.

Usually, a cold email to a general inbox leads to receiving a response directly from a rep (big win).

Visit Sites Without An Appointment

To further compound your results, visit sites of companies you have already had some sort of communication with.

In the one month of us compounding these efforts, two companies we visited in person become stronger leads due to the ongoing relationship-building.

Another company visited our storefront personally for a quick meeting one Friday.

Prior to these in-person meetings, I was also able to book two Google Meet meetings with top companies in our industry.

Sales Is A Process That Takes Time

Sales is a process that takes time, and closing these leads is the next step.

The process is all about networking and building connections with your prospects.

Every single one of our hot leads has asked for pricing, quotes, and even references. When you combine following up via a quick email, a quick Friday morning phone call before the weekend, you begin to become part of their routines and work-environment experience.

This is the moment where you’re no longer just a stranger to them. Building rapport means they are another step closer in your pocket.

During this month, we were able to bring in two new clients to the company while building our sales funnel and feeding the sales pipeline.

Might not seem like a lot, but two new clients per month equates to 24 new clients to your business in just one year.

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