
In recent years, South Korea has fast emerged as one of Asia’s most in-demand regions among private equity firms. The county has successfully attracted a string of high-profile private equity giants keen to capitalize on a blend of strategic locale, high-tech infrastructure, and a vibrant economy.
Some of the biggest players to arrive in South Korea in recent years include Apollo Global Management and Intermediate Capital Group (ICG), both of whom have set up camp in the Korean capital of Seoul. Their goal being to broaden their reach in the Asia-Pacific region.
Both of these firms have proud reputations as alternative investment managers. New York-based Apollo has notably invested in the likes of Yahoo Inc., Rackspace Technology, Shutterfly, and even the University of Phoenix. The most recent calculation of their assets under management was in 2022, totalling $548bn.
As of December 2024, ICG had over $107bn in assets under management. This includes a string of notable firms, including life sciences firms like CuraSen Therapeutics focusing on drug discovery and development in a field where limited or no treatments exist. At the other end of the spectrum, they also own entertainment companies like Buzz Bingo, a chain of land-based bingo clubs which also launched its own online bingo app back in 2023. The iOS and Android native apps have helped to broaden the appeal of remote bingo to households across the UK and beyond.
Apollo and ICG are by no means the only firms keen to make their mark, so why is South Korea currently Asia’s private equity hotspot?
A fertile gateway to Asia’s biggest economies
It’s true that South Korea offers a route to connect with some of the fastest-growing companies and economies on the continent. Its proximity to Japan and China, coupled with its own robust logistics network, makes it a sound launchpad for private equity firms looking to put their money behind regional behemoths.
It must also be said that South Korea boasts one of the world’s most tech-savvy populations, making it a sensible target market for investing in next-generation companies and technologies.
Favourable climate for investments
South Korea is also famed for its economic and political stability. Although geopolitical tensions linger in the background, this is a nation that’s been laser-focused on cultivating a favorable investment climate, particularly for overseas private investors.
Loosened regulatory conditions surrounding venture capital and private equity have paved the way for progressive investment. Meanwhile, tax incentives also encourage cross-border involvement from private investors.
A vibrant startup scene

South Korea also boasts a rich and diverse ecosystem of startups. According to StartupBlink, the country has the second-best startup ecosystem in East Asia and the 20th best worldwide. Seoul’s primary tech hub in Pangyo, is often nicknamed “Korea’s Silicon Valley”, such is the plethora of AI, fintech, and biotech startups that are launching at breakneck speed here.
These startups aren’t just attracting private equity investors for funding, but they are also becoming acquisition targets to enhance portfolios. As South Korea’s middle market continues to mature, it’s almost certain that more venture capital funds will look to the country for M&A activity.
Whether it’s direct acquisitions, startup funding, or strategic partnerships, private equity firms are viewing South Korea as more than just a stop on the map. It’s standing up on its own two feet as a core hub for Asia-Pacific investment.
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