Tag: organic growth

How To Advertise Your New Business For Organic Growth

Advertising your business is one of the most fun experiences you will have when investing in your company. These are the most effective ways to advertise your business without the use of pay-per-click ads.

Here’s how to grow organically!

#1 – Social Media

Social media is a great way to advertise your business as a whole.

Connect with people over LinkedIn, create a Facebook page for your business, and engage daily.

Social media is a great way to expose your business to a mass amount of people all around the world and is a sure way to put your business in front of everyone’s eyes.

This strategy elevates awareness of your products and services, it will go hand in hand with having a website (more on that below).

#2 – Decorated Apparel

Find a trustworthy source that can brand your logo on garments such as hats, polos, and bags.

Your business will immediately be noticed anywhere you go.

Remember, you are your brand.

So, market your service or product.

Easy Marketing is a company that provides decorated apparel services for your business and has no minimums.

You can mix and match different items in order to fit your advertising needs.

Email them your logo and request options for your desired item(s).

It’s super easy!

#3 – Tradeshows & Events

Tradeshows give you an opportunity to display your business’s service or product to people in your industry.

Share your experience on social media to boost your presence online.

These events are a great way to establish new relationships and build your network.

You might meet an awesome supplier or encounter potential prospects.

Use this platform to your advantage by showing people your brand.

This person-to-person interaction elevates your companies brand bringing organic growth and awareness.

Many people attend these shows so be sure to advertise your company logo by wearing your decorated apparel.

You will see a lot of people representing their company with their logo on some sort of item or apparel.

#4 – Referrals

Referrals are an amazing way of getting your business advertised through other parties because it’s free promotion and improves credibility.

This form of advertising creates a network for your business and reflects the value of your service or product.

Referrals can be the following:

  • Person to person recommendation
  • Shared content on social media
  • Reviews online
  • Being featured on blogs

There’s nothing more organic than people talking about your business amongst one another and recommending your services or product to peers.

Tip: If you have a solid relationship with certain customers or clients don’t be afraid to ask for referrals!

Ever heard of the saying “ask and you shall receive”?

#5 – Create A Website

Your business should have a website.

Bluehost allows you to create a professional website for your business while making it super easy to maintain.

Go straight to the source by avoiding the middleman where you’ll spend twice as much for this platform.

A website advertises everything there is to know about your company so get creative and display your business’s services and work.

Having a website allows people to share your services with other people through the use of social media.

It’s also a great way for others to refer your work to other people looking for such services or products.

They get a preview on what you’re able to provide before meeting you which helps build momentum for a potential sale.

#6 – Email Signature

You’d be surprised by the power of an email signature.

Use it to advertise links to your social media, website, and other platforms.

Every email you write will contain this information so use it to your advantage!

Cold emails will now be more effective because of this call-to-action strategy.

Get creative with your signature and really use it as a means of advertising your business.

#7 – Business Cards

Courtesy of Easy Marketing

Business cards are a great way to advertise your new business.

Always keep them handy and never underestimate the power this little tool has.

These cards might just turn a prospect into a lead and eventually into closing a sale.

You can get business cards printed with SinaLite.

That is why a custom business cards comes in a variety of styles and designs that you can choose from

Read:How To Build A Clientele From Scratch For Your New Business

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How To Draw Organic Traffic To Your Blog

How To Draw Organic Traffic To Your Blog

There are three main ways to draw traffic to your blog. They are direct (direct link to your site), referral (links from 3rd parties) , & organic traffic.

Organic traffic are the people searching for ‘x’ subject on a search console such as Bing, Yahoo, or Google, and finding the solutions or information on your blog. It is important to reach a good percentage of organic traffic in order to further grow your website. Here’s how to draw organic traffic to your blog.

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Maintain Consistent Traffic To Your Blog

Post regularly so the web recognizes your site. In order for your blog to rank up on search consoles you’ll need to write a lot. Aside from ranking, think of your audience. Your audience needs a catalog so give it to them! Brainstorm often to find the topic of your upcoming posts.

If you are just starting your blog it is essential that you post enough to see consistent traffic on your stats. If you have a day with 0 website views you are not writing enough or sharing your posts on social media enough.

Make a schedule for your posts and make it a habit to not fall behind. Set your goals so you have an idea on how much you really need to write.

How Long Should A Blog Post Be?

Yoast suggests writing posts containing at least 300 words in order to do well in search engine consoles. Long posts will rank easier, however; not every writer will be able to write readable blog posts of more than 1000 words.

Lengthy posts take a lot of writing skill and can actually work against you if they are not executed properly. Keep your blog post length above 300 words and you should be fine.

Work towards writing longer blog posts as you gain more experience so that your blog begins to see an increase in organic traffic.

Start With Direct

Market your blog on all social media platforms in order to start receiving direct traffic. Share every new post you publish, then share them again a few days later. This way your posts get seen from different people throughout the week. Keep engagement up! This strategy is fairly simple but effective.

Work On Referral

Get people to share your posts online. This allows the algorithm to show your blog to more people on search engines due to the increase in engagement. Be sure to share your posts on IG & Facebook stories. This presents a ‘call-to-action‘ which will increase your websites views and encourage organic growth. Use Twitter’s hashtags to your advantage. This will allow your post to be seen by several users especially if you use trending keywords.

Quality

Always present quality work. Use a reputable web host provider like Bluehost to set you apart from everyone else. Make sure your blog has no spelling errors and contains high quality images as well. It is important to look professional in order to retain your audience. People like landing on a quality website so make sure yours looks great!

The quality of your website is more important than you can imagine. Create an image that your audience will remember.

Value

Your blog can have everything on this post but if it has no value then it will not succeed. Value is what your readers take from your website. Make sure you’re providing useful information, answering questions, teaching them something new, etc…

You must make sure your audience’s needs are being met. If your blog has the solution to the public’s questions then you have provided value. Value draws traffic which will in turn help you draw organic traffic.

Use Your Own Words

Everything you write must be in your own words. Do not plagiarize as Google recognizes this. Your blog must have writing that sets you apart from everyone else in the same niche as yours. It’s always more fun to be yourself anyway. Be genuine and show your audience you’re a human being too. By using your own words Google will set you apart from other websites making it easier for your content to be found.

Write posts that can genuinely help other people. Some may include trendy topics, others may include simple but popular topics. Find out what people need solutions to and be that solution. No matter what type of blogger you are you can write something as simple and popular as how to start a blog for example. Brainstorm some great ideas in order to draw attention to your website.

Keep your posts as relevant to your niche as possible. Your website should reflect all things related oppose to publishing random topics and information.

Search Engine Optimization (SEO) / Readability

SEO helps build organic traffic

Work on improving your SEO and readability for every post from time to time. This might include updating your tags, doing simple revisions, and making sure your posts are current. It is important that your SEOs have a great readability score, you use enough passive voice, your paragraph lengths are just right, and so on.

Your webhost provider should be able to highlight where your posts need improvement. Bluehost makes it super easy to make sure your SEO is looking great for the web. When your SEO score is great it makes it easier for people to find exactly what you’re blogging about. The stronger your score is the higher chance you have of attaining organic growth on your blog.

Monitor Your Traffic

Monitor your organic traffic
Traffic Chart From Bluehost

Frequently monitor your traffic. Keep tabs on the percentage of your audience as it changes in your direct, referral, and organic sectors. Once you nail all these points down you will slowly but surely see your organic traffic go up. My organic traffic took a while to reach just 1% when I first started. Eventually it increased to 4%, then 8% and so on. It will go up as your website ranks up. Be persistent and don’t give up. All great things take time to manifest, you will soon be there.

Bluehost provides a traffic chart tracked by Google’s very own Analytics! If you aren’t using Bluehost for your blog you are missing out on so many professional tools that come with this webhost provider to help you grow your blog. You can sign up using the link here.

Revise Old Posts

Revising old posts will allow Google to push out fresh content. Going back to old posts is a great way to draw organic traffic to your blog.

If you publish several great quality posts, eventually go back to them and see how you can make them much better! Here are some ways you can revise your blog posts:

  • Content length
  • Quality
  • Image usage
  • Additional internal links
  • More information

Drawing organic traffic to your blog will take some time, especially if you’re new. The point is to be persistent. Don’t take your mind off the goal.

Don’t stop providing your readers with valuable information and content. Organic traffic may sometimes be volatile, meaning it goes up and down.

Do not get frustrated if your organic traffic was going up but slows down. You’re most likely doing something great with your direct marketing. Keep up the great work!

Read: Google AdSense | How To Monetize Your Website

So, Why is Organic Traffic Good For My Blog?

Organic traffic is a good indicator your blog is growing and being noticed by the public. People all over the internet are find you.

It demonstrates that the information you’re providing on your blog is helpful and useful to people researching such topics on the internet.

Organic traffic also helps push your content on search engines. You’ll need to focus on growing organically if you want your blog or website to rank well on Google or Yahoo search engines.

Ask me anything,

If you have any questions as to how you can continue to increase your blogs organic traffic please feel free to email me when you sign up to my newsletter.

You can also comment below and I’ll get back to you as soon as possible!

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Read: 10 Easy Ways To Exponentially Increase Blog Traffic

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