Advertising your business is one of the most fun experiences you will have when investing in your company. These are the most effective ways to advertise your business without the use of pay-per-click ads.
Here’s how to grow organically!
#1 – Social Media
Social media is a great way to advertise your business as a whole.
Connect with people over LinkedIn, create a Facebook page for your business, and engage daily.
Social media is a great way to expose your business to a mass amount of people all around the world and is a sure way to put your business in front of everyone’s eyes.
This strategy elevates awareness of your products and services, it will go hand in hand with having a website (more on that below).
#2 – Decorated Apparel
Find a trustworthy source that can brand your logo on garments such as hats, polos, and bags.
Your business will immediately be noticed anywhere you go.
Remember, you are your brand.
So, market your service or product.
Easy Marketing is a company that provides decorated apparel services for your business and has no minimums.
You can mix and match different items in order to fit your advertising needs.
Email them your logo and request options for your desired item(s).
It’s super easy!
#3 – Tradeshows & Events
Tradeshows give you an opportunity to display your business’s service or product to people in your industry.
Share your experience on social media to boost your presence online.
These events are a great way to establish new relationships and build your network.
You might meet an awesome supplier or encounter potential prospects.
Use this platform to your advantage by showing people your brand.
This person-to-person interaction elevates your companies brand bringing organic growth and awareness.
Many people attend these shows so be sure to advertise your company logo by wearing your decorated apparel.
You will see a lot of people representing their company with their logo on some sort of item or apparel.
#4 – Referrals
Referrals are an amazing way of getting your business advertised through other parties because it’s free promotion and improves credibility.
This form of advertising creates a network for your business and reflects the value of your service or product.
Referrals can be the following:
Person to person recommendation
Shared content on social media
Being featured on blogs
There’s nothing more organic than people talking about your business amongst one another and recommending your services or product to peers.
Tip: If you have a solid relationship with certain customers or clients don’t be afraid to ask for referrals!
Ever heard of the saying “ask and you shall receive”?
#5 – Create A Website
Your business should have a website.
Bluehost allows you to create a professional website for your business while making it super easy to maintain.
Go straight to the source by avoiding the middleman where you’ll spend twice as much for this platform.
A website advertises everything there is to know about your company so get creative and display your business’s services and work.
Having a website allows people to share your services with other people through the use of social media.
It’s also a great way for others to refer your work to other people looking for such services or products.
They get a preview on what you’re able to provide before meeting you which helps build momentum for a potential sale.
#6 – Email Signature
You’d be surprised by the power of an email signature.
Use it to advertise links to your social media, website, and other platforms.
Every email you write will contain this information so use it to your advantage!
Cold emails will now be more effective because of this call-to-action strategy.
Get creative with your signature and really use it as a means of advertising your business.
#7 – Business Cards
Business cards are a great way to advertise your new business.
Always keep them handy and never underestimate the power this little tool has.
These cards might just turn a prospect into a lead and eventually into closing a sale.
An online business will provide you with the freedom to work from home or anywhere else in the world.
If you value the freedom to travel then know that this is what an online business can provide for you.
Travel While You Work
Also known as the laptop lifestyle, traveling while you work requires discipline.
However, the lifestyle provides a freedom working in a desk will never provide.
Notice I said travel while you work not work while you travel.
That’s because life changes when you get your freedom back.
You’re technically working all the time while enjoying your surrounding freedom.
The first taste I got from the laptop lifestyle is when I went on vacation to Rocky Point while working a sales commission job.
And even though I was on vacation, I still had obligations for my clients.
We were in this beautiful luxury apartment with a stunning view of the resort and ocean.
That day we arrived I had emails to answer and clients to call back.
Keep in mind at that time I was managing my clients from an office.
That’s when I first discovered this freedom.
Here’s a picture of my son Frankie chillin as we unpacked food in the apartment.
I knew that if I wanted a life like this, I would need my online businesses to out-earn my salary.
That’s not how it happened though, I took the leap and eventually went all in.
More on that later!
Scalability Skyrockets Your Income
So not only do you get your time back but you have the advantage of earning a ton of money with an online business.
The reason being is that most online businesses can be scaled MASSIVELY.
Online businesses can all be scaled very differently.
Some are easier and quicker than others while a few businesses do take more time.
Now, just because some online businesses are easier and quicker to scale, it doesn’t mean they don’t require a lot of hard work and attention to detail.
An online business is still a very real business.
Your new business will require you to put your real life skills to work in order to manifest your career goals and that dream life.
Online businesses are the reason why you see and hear about a lot of younger people earning 6-figures per year just from their laptop.
I’ll get more in depth on how you can scale your online business a little later.
Here’s how you start.
How Do You Start an Online Business?
How do you start an online business, right? Where can you start an online business?
These questions usually leave beginners a little mind boggled.
How exactly do you turn nothing into something?
The answer is actually quite simple.
You’ll need a website or online platform to use depending on your niche and type of business you’d like to create.
Your website will be your foundation to your entire online business model.
It doesn’t matter what type of online business you create, but you’ll need either a website or platform to begin.
I would personally avoid a free website like WIX only because it will not provide you with the tools necessary to scale.
The purpose of an online business is to scale it enough to provide you with the financial freedom you deserve.
So, for starters, I recommend building your own site using Bluehost.
It’s very easy to use but if you don’t want to spend the time personalizing your own site you can always pay a few hundred to thousand dollars to a professional who will use the same platform.
What type of online business models require either a website or platform to begin?
If you are interested in the following, you will need a website:
Providing online services and consultation
If you prefer the following, you’ll need a platform:
Selling a product
Visually informing or training
It may not seem like a ton of options but believe me there are many niches within each of these categories.
How does an online business work?
An online business provides value online, and you get compensated online.
Your online business will earn money depending on what type of service you provide.
You will get paid depending on how your online business is monetized.
I’m going to go over this more in detail down below.
What Online Business should I start?
The online business you start is going to depend on these 5 major key points.
Would you rather provide a service, provide information, or sell a product?
Are you looking for a more hands-on experience or more virtual experience?
Do you want to earn money per project or passively?
Will your startup require a lot of capital, or very little to no capital?
How important is mass scalability to you?
By answering these 5 questions, you’ll have a grasp on what type of online business you’d like to create.
Below you will find a number of online business ideas that will help you identify which model aligns with your needs.
Online Business ideas for beginners
I’m going to break down all the things you can do with these online business models.
Your personality and intuition will naturally gravitate towards a specific idea.
This is a writer lovers paradise.
Blogging allows you to share your experience, knowledge, and stories at massive scale.
What makes blogging an attractive online business model is that just about anyone can provide value to an audience based on a particular niche or subject.
Entrepreneurs are blogging about really just everything!
Here are some blogging topic ideas:
Write about your experience in ‘X Industry’. Maybe you love the industry you work in or are an expert in it. Write about it and answer questions people might have on a variety of subjects pertaining to your industry.
As long as there’s a real interest in it, you can blog about pretty much anything. People are earning money blogging about travel, teacher life, mom or dad life, pet life, college life, automotive, tech, and so much more!
How Do Bloggers Earn Money?
Bloggers earn money through a number of ways.
One is through display advertisements, like the ones you see on my website. T
he second way bloggers earn money is through affiliate programs.
Bloggers can earn a commission for making a sale of certain products or services.
Bloggers may even sell their own products or services online.
How Much Money Do Bloggers Make?
Bloggers can earn 3 to 6-figures per month depending on how you monetize your website.
My website currently earns 5-figures per month.
Scaling your audience is key to scaling your online business.
If starting a blog interests you be sure to read the beginners guide below.
It will walk you step by step on how to start using a self-building website platform called Bluehost.
The process is very easy and only takes minutes to set up.
Starting a business takes serious discipline. There are many factors that drive the companies success. You will discover that sales is what will keep you business thriving. Here are some amazing steps to building a clientele from scratch.
#1 – Set Your Target Market
It is very important to identify who will be your target market. Are you selling directly to a middle man or are you selling directly to the consumer? Are you selling your services or products to corporations or directly to the consumer market? Learn to identify your target as this is the foundation to a successful clientele.
#2 – Make Contact
Now that you’ve established who your target market is, you’ll need to begin making contact. This may be through social media, direct emails, or cold calls. Reach out to the target and let them know what your business is about. Note: DO NOT get discouraged when someone says no. They’ve done you a favor by not wasting your time. Turn the page and move on. You will get no’s and maybe’s for an answer. Here’s what to do when someone is interested!
#3 – Make Them Aware of Your Problem Solving Skills
It is important not to drag the conversation solely about you or the business. Let them know just enough about who you are and what your business is about without it being all about you. The prospect should know how your services or products will benefit them! Ask them a little bit more about their business, make them feel comfortable and get them engaged.
How will your business be of convenience to them? Remember, convenience sells so if you offer more than one product or service, make sure you’re vocal about these ‘solutions’. Encourage them to see the value of your business by making them aware of your problem solving skills.
Get a feel of the conversation, did you sell it? Congratulations! If you didn’t, no worries. This takes time and take this as experience! If they ask you to follow up with them and provide them with more information this is perfect. Put them in your data base, lets get one step closer towards closing the sale.
#4 – Follow Up
The sale is in the follow up. It is vital that you are consistently following up with your prospects. Your first follow up should address the initial contact. Thank them for their time and remind them why your service/product is an amazing fit for them or their business. Don’t be discouraged if they do not respond immediately. Often times, it will take a few follow ups before the prospect requests a quote or buys from you. Change your strategy each time you follow up, make them remember you.
#5 – Keep Feeding The Pipeline
Continue to make contact with new consumers/businesses in your target market. It’s better to keep your pipeline full rather than realizing you have no business because you were so locked on a few prospects that seemed interested that now you have no one to follow up with. Avoid this mistake by consistently updating your client database and keeping track of who’s interested, who you’re in the talks with already, and who you’ve closed with. Continuously strive for making new clients, don’t settle.
#6 – Client Retention
Client retention is the ability to retain clients over a period of time. In order to create a successful clientele you must be able to maintain your clients from using your competitors products or services. This is the part where actions speak louder than words. You managed to sell yourself and your business, now it’s time to prove why your business is the best of the best. Client retention is fundamental to a long-term partnership with your clients and customers.
Here are 7 amazing tips that are sure to keep your customers coming back.
Exceed their expectations by overdelivering.
Present a positive attitude at all times.
Show initiative to want to help.
Be a team player!
Appreciate them for their business.
Build a solid relationship.
Take care of their needs so they take care of yours.