Advertising your business is one of the most fun experiences you will have when investing in your company. These are the most effective ways to advertise your business without the use of pay-per-click ads.
Here’s how to grow organically!
#1 – Social Media
Social media is a great way to advertise your business as a whole.
Connect with people over LinkedIn, create a Facebook page for your business, and engage daily.
Social media is a great way to expose your business to a mass amount of people all around the world and is a sure way to put your business in front of everyone’s eyes.
This strategy elevates awareness of your products and services, it will go hand in hand with having a website (more on that below).
#2 – Decorated Apparel
Find a trustworthy source that can brand your logo on garments such as hats, polos, and bags.
Your business will immediately be noticed anywhere you go.
Remember, you are your brand.
So, market your service or product.
Easy Marketing is a company that provides decorated apparel services for your business and has no minimums.
You can mix and match different items in order to fit your advertising needs.
Email them your logo and request options for your desired item(s).
It’s super easy!
#3 – Tradeshows & Events
Tradeshows give you an opportunity to display your business’s service or product to people in your industry.
Share your experience on social media to boost your presence online.
These events are a great way to establish new relationships and build your network.
You might meet an awesome supplier or encounter potential prospects.
Use this platform to your advantage by showing people your brand.
This person-to-person interaction elevates your companies brand bringing organic growth and awareness.
Many people attend these shows so be sure to advertise your company logo by wearing your decorated apparel.
You will see a lot of people representing their company with their logo on some sort of item or apparel.
#4 – Referrals
Referrals are an amazing way of getting your business advertised through other parties because it’s free promotion and improves credibility.
This form of advertising creates a network for your business and reflects the value of your service or product.
Referrals can be the following:
Person to person recommendation
Shared content on social media
Being featured on blogs
There’s nothing more organic than people talking about your business amongst one another and recommending your services or product to peers.
Tip: If you have a solid relationship with certain customers or clients don’t be afraid to ask for referrals!
Ever heard of the saying “ask and you shall receive”?
#5 – Create A Website
Your business should have a website.
Bluehost allows you to create a professional website for your business while making it super easy to maintain.
Go straight to the source by avoiding the middleman where you’ll spend twice as much for this platform.
A website advertises everything there is to know about your company so get creative and display your business’s services and work.
Having a website allows people to share your services with other people through the use of social media.
It’s also a great way for others to refer your work to other people looking for such services or products.
They get a preview on what you’re able to provide before meeting you which helps build momentum for a potential sale.
#6 – Email Signature
You’d be surprised by the power of an email signature.
Use it to advertise links to your social media, website, and other platforms.
Every email you write will contain this information so use it to your advantage!
Cold emails will now be more effective because of this call-to-action strategy.
Get creative with your signature and really use it as a means of advertising your business.
#7 – Business Cards
Business cards are a great way to advertise your new business.
Always keep them handy and never underestimate the power this little tool has.
These cards might just turn a prospect into a lead and eventually into closing a sale.
If you’re coming straight from LinkedIn, welcome! After competing in the marketplace for 5 and a half years, I decided it was time to leave the family business and work on my personal brand.
When the stars began aligning, I knew I had to develop my brand full time. I took Franknez.com from earning 8,400 views its first year in 2020, to 1.8 million views (and counting) as of today.
Here are the top 10 strategies I personally use to promote my brand!
#1. Create Content Pertaining To Your Niche
When I create a piece of content, I create it for a specific community in a particular niche.
If you’re reading this, you are more than likely interested in marketing and branding. Marketing and branding allows us to get our product, service, or brand in front of the right audience.
Avoid publishing content that isn’t going to serve a specific group of people with the same interests as yours.
#2. Use Your Logo Everywhere!
If you’re publishing a video, blog article, or image online, be sure to brand it with your logo.
By implementing your logo, you’re raising brand recognition and awareness.
This strategy is going to help you stand out from the rest of the crowd offering similar services, products, and content.
I was putting my website and tagline on every Instagram photo I published before I even had my logo. This told my audience I was a brand and not just a general account.
Here are other areas where you can use your logo:
At the bottom of an email signature
Watermark your YouTube content
Every page on your website
In your profile picture
Social media banners
Is it overkill to promote your content? Ask Gary Vee or Grant Cardone and they’ll say absolutely not. And I agree. Leave me a comment below if you follow these two marketing masters.
#3. Publish Content Daily
If you’re not publishing content daily then you’re not being seen. This is one of those things that seem like in some areas could be a waste of time. But the fact is that these small steps actually compound over time.
Every piece of content you publish for your audience, existing customers, or prospects, is an opportunity to provide value at scale.
Your brand needs to be promoted daily through the use of some sort of content. This could be in video, blog, or social media.
The compounding effects of publishing content daily is what took my blog from 8,400 views to 1.8 million views its second year.
This strategy is considered to be taking ‘massive action’. So if you’re not taking massive action, and you know you need to, publish content daily.
#4. Take Advantage of Social Media
Social media allows us to connect with people we’ve never met before and make an impact in their lives.
This impact should always be for positive change.
Once you shift your mindset to this golden rule, you will be able to curate your social media content to help others no matter which platform you choose.
Once you’re creating social media content to provide value to your existing customers, prospects, or audience, be sure to take advantage of every tool.
One tool I love using throughout social media is the ‘story’ tool. This story tool is highlighted when you post a new story, letting your audience know:
You’ve published new content
You have something important to share
You’re actually active
This goes back to publishing content daily. Even if you don’t put out a new post, keep your story rings lit for newcomers visiting your social media accounts for the first time.
Promote Your Brand Everywhere
Use more than one social media platform to promote your brand. Even if engagement isn’t as high on some platforms, use them to your advantage.
Your website will be ranked higher on Google’s search engine if it sees your links are being found all over the biggest social media platforms.
I found that although my engagement is different on Facebook, Twitter, and IG, there are always people engaging with my content.
My advice is to curate content differently for each platform since each user prefers a unique type of content experience.
#5. Use Relevant Hashtags To Promote Your Brand
Hashtags are basically portals from which your content can be discovered on social media feeds. If you content receives a lot of engagement, then the platform’s algorithm will push it to a larger audience.
Use relevant hashtags when promoting your brand to ensure the right audience has a chance to discover you.
Certain niche topics will have higher engagement than others depending on which platform you decide to use. This is mainly due to popularity and where your niche audience hangs out the most.
For instance, you might have a larger group of #contentmarketing audience on Twitter than you do on Facebook. The same could be said about another niche topic, such as travel. #Travel could have a significantly larger audience on Instagram than on Twitter.
Engage With The Hashtag
Engage with accounts using the same hashtags as you. Like their content, comment, and share it if you love it. This will expose them to you.
This is one of those small steps that also feels like a waste of time in the beginning but ends up compounding over time. Before you know it, your brand will be growing in months time so as long as you’re consistent.
#6. Create A Newsletter
When I first started building my brand I would see this tip often. I didn’t think it was very important starting out since my audience was so small at the time.
However, it is never too early or too late to set up a mailing subscriber tool for your business or brand.
This tool has allowed me to connect with over 5,000 readers via email. You can integrate OptinMonster on your website to provide all types of information, discounts, or announcements to your potential or existing customers!
I use my newsletter to let my readers know when I’ve published a new article or announce a giveaway.
I never understood just how important this tool would be for both my brand and my audience.
#7. Be Engaged With Your Community
If you have not found a community to provide value to yet, don’t worry. At least now you know this is something you have to be on the search for.
I found that when I engage with my community, my brand awareness spikes. And that’s because your brand isn’t your logo, it’s you.
Everything you do within your community is setting your brand apart from everyone else. Communities are also a great way to network with people who can share your product, service, or content with other people.
Your community is where word of mouth happens. And we all know that word of mouth can reach a significant amount of people, especially when done online.
Communities have been part of my branding success. Of course, you have to get all the other strategies down first. Otherwise, the community will stumble into a social media account or website with little to no content and be turned off immediately.
This is why it’s so important, at least for me, to ritually process each of these strategies to grow my brand. But I’m confident that if you follow these proven strategies too, your brand will begin to takeoff.
Where Can I Find A Niche Community?
Niche communities can be found just about everywhere online. There are communities within Facebook Groups, Quora, Reddit, Twitter, Instagram, YouTube, and other online forums.
My advice is to identify where your community hangs out the most and introduce yourself there.
Provide them with solutions; being your product, service, or content. If what you have to offer improves their lives, then they will follow what your brand has to offer.
8. Prioritize Quality
My brand was nothing like what it is today when I first started. A few aspects of it was because my brand is me, except it was an amateur me.
Consistency forced me to get better at writing and creating content as a whole. But when I realized that quality in content creation is king, that’s when I decided to step up my creativity and content marketing game.
I switched from the free Canva tool to Canva Premium. It’s small reinvestments like these that allowed me to take my brand to the next level.
The paid version of Canva allowed me to publish much higher quality content on Instagram, it allowed me to create amazing banners for all my social media accounts, and it’s helped me establish an awesome first-impression.
I didn’t begin to see exponential growth immediately. That’s because when you begin to prioritize quality content, it’s almost like starting from scratch.
It should be unrecognizable from your older material, whether it be your website, social media content, service or product.
This means you must now be patient for that compound effect to begin taking place. When you produce high quality content at consistent levels, your brand will be spread organically by your audience.
Quality promotes your brand. Consistency promotes your brand. Being engaged with a community promotes your brand. And connecting with your audience via your content, emails, and social media elevates your brand awareness.
#9. It’s Okay To Use A Personal Account
If you’re promoting strictly from your brand page and not from your personal account then you’re missing out!
I use my personal account to share my publications on Facebook, and even post my brand’s content on my personal stories.
I promote my brand on my personal accounts to show people what I’m up to and what I’m creating. If they’re curious about what it is exactly that I’m sharing, they’ll have direct access to that content and what my brand has to offer.
One way you can elevate your brand awareness is by sparking curiosity in your own personal circles.
What this does is it leaves an open door for curiosity.
10. Be Genuine
And lastly, one of the most powerful ways to promote your brand is to be genuine. As cliché as this sounds, your personality has the power to draw masses of people in.
Being genuine established an awesome connection with my stock investing community. I’ve made friends and allies in this niche group of over 4 million people, and am seen as a community leader by many.
If you really care about your audience, customers, and prospects, believe me when I say they’ll know. That’s because they’ll care about you back.
Remember, you are your brand. So show people who you are and why there’s no other brand like yours.
Leave me a comment if you found this article helpful. I’d love to hear back from you. And if you have any questions, leave them below too.
In today’s world we are being marketed to all the time. You see it everywhere you go in some form or another. The marketing clutter is real though. So, how do you stand out in a world where everyone is demanding for attention? Here are a few secret marketing hacks that guarantee your small business gets noticed in today’s crowd.
Welcome to Franknez.com – the blog where you can digest content on personal finance, side hustle ideas, entrepreneurship, and trending investing topics.
Lets get started!
What is Marketing?
Marketing by definition refers to the actions taken by a business to promote a product or a service through stories.
It’s a strategy in business that puts what you have to offer in the marketplace in front of the right people. Seth Godin is a master at marketing and I’m actually still learning about it to this very day.
The first time I started marketing I didn’t even know I was doing it! It was my senior year in high school when I was the front man for a band. I was promoting our sound, our gigs, our Facebook page, you name it! I’ve been in love with marketing since.
Why marketing is important for small business
The purpose of marketing is to attract people to your business. This creates leads known as potential buyers. Buyers are the sustainability to a businesses growth.
A business who doesn’t market is always chasing sales. A business who markets attracts a potential buyer and focuses on closing a sale.
Marketing creates credibility for your business
When your target audience sees you over and over and over again, at some point they begin to question what they’re missing out on.
People notice when your social media following has increased, whether your content is high quality, and how engaged you are online.
If your business isn’t marketing online who’s going to know you?
The purpose and goal of marketing is to put your brand in front of the right people. You should only be marketing to people who could potentially use your product or service.
Marketing your brand to a broad range of businesses in people will often times be time-consuming, non-effective, and result in a poor reinvestment.
How do I choose the correct marketing target?
Choosing the correct marketing target can take quite some time. Especially if your services or product can be used by all type of businesses and people.
So where do you start?
Begin by targeting a specific market and work your way out. Eventually, your product or service will get shared by word of mouth.
Referrals may bring your business from both within the niche, or outside the niche.
How to Market Your Business Online
Every business should be marketing their business online. The internet has allowed online businesses to scale at no limit. This is why we see blogs and YouTube channels making 6-figure incomes, if not more.
How are businesses marketing online?
Social media is the #1 way new businesses are promoting their product or service online.
Paid advertising through Google puts your business contact information at the top of their search and result pages. However, advertising doesn’t work like it did before, ask Seth Godin.
Blogs such as Franknez.com who generate tends of thousands of views per day write and promote your product or service on their website.
How do I choose the right platform to promote my business?
Start off with social media. It’s easy to use and you can begin showing the marketplace what you have to offer instantly.
I use Instagram mainly for my advertising agency and Twitter mainly for sharing blog posts. Find which platform best suits your business and connects strongly with your audience.
You can also see where similar businesses are on social media to get an idea where to start as well.
#1. Social Media Marketing Hacks
If you haven’t opened any social media accounts for your business be sure to do so after reading this post. And while you’re at it, be sure to give this post a social share!
Here’s a quick rundown of social media marketing hacks that guarantee your business to be seen.
Go to a related hash tags most recent posts on Instagram and like 100+ posts: you will get followers without a doubt. Same with Twitter. Your followers now have exclusive access to what your business has to offer.
Create content specifically for your targeted audience: if your target audience are college students, create infographics or art that include campuses, library’s, students, etc. Make your audience feel at home.
Leave interesting and eye catching comments on posts to redirect viewers to your social media profile.
Use paid advertisement to promote your social media content: this is time for your content to shine. Target a specific audience and draw them to your profile or website. I’ve found this actually works better on IG than on FB; however, advertising isn’t the same as marketing unless you’re telling a story.
Be sure to use social media every day. Consistency is key to marketing your business online.
I’ve found that if you start scheduling your day, you can really post content on social media every day!
Scheduling it makes it a task and will keep you consistent.
#2. Promotional Products and Apparel
Promotional products and apparel are a great marketing hack to get your business seen. Easy Marketing Concepts ships custom t-shirts, mugs, pens, and more, domestically in the United States.
Wearing a t-shirt, jacket, or hat with your company logo on it is a guaranteed way for people to see your business name out in public.
Gifting pens with your phone number and logo allows your brand to get recognized and remembered. Pass these out at social events or gift them to your customers.
America loves coffee. Market to coffee lovers by putting a captivating logo on a mug with your business info. When they need your service or product, they’ll have your info “handy”.
How would you feel if you get the spotlight but weren’t wearing something that represented your business. It would feel like a missed opportunity, right?
Don’t put yourself through regret, get promotional products and apparel to market your business wherever you go.
#3. Evoke Emotion Through Color Marketing
This marketing hack is more important than you know. Colors have a way of conjuring up emotions that can influence people to buy your product or service.
Think of the golden arch from McDonalds. Did you know that yellow evokes warmth, optimism, youth, and happiness. Does this sound like McDonalds to you? Absolutely. By using Ronald McDonald as the company’s mascot, they were able to further execute all four of these sentiments perfectly.
How about Coca-Cola? The color red evokes strong emotions, excitement, passion, and energy.
Certain console games even feature character drinking a can of coke refilling their health points. What a creative way to evoke energy right?
How about Coca-Cola’s commercials? They’re usually advertising exciting content leading to a sip of the beverage. Remember when they printed names on their bottles? This strategy most certainly evoked emotion.
Email is often times overlooked due to social media’s popularity but did you know that you can use emails for your market strategy?
Here are 2 great ways you can market through your emails!
Paste content to the body of an email: you can copy and paste content you create such as advertising images to send out to leads and prospects. You know when you get discount emails from your favorite retail stores straight to your email? That’s what these emails should look like.
Link your social media and website to your signature: Use your signature as a means of connecting to other business platforms. This increases the chances of a prospect to see your work on Instagram, visit your website, and spark up an interest in your service or product.
For anyone who thinks emailing is dead, think again. Emailing is a great way to connect with your network and provide them with tons of useful information and content.
You can support the blog by giving this post a social share. And don’t forget to subscribe to our newsletter! I personally email my readers articles I feel they can gain loads of value from.
Leave me a comment below if you found any of these hacks to be helpful or if you’d like to see more posts like this one.