I’ve been blogging for a little over a year and a half now and I can honestly say I’ve really enjoyed the process. It hasn’t been easy but I’ve found multiple ways to increase blog traffic which has allowed my online business to begin making money passively.
These tips are going to help you increase your blogs traffic whether you’re new to blogging or have been blogging for years now.
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#1. Create quality content
First on our list on how to increase blog traffic is a strategy that is sure to captivate an audiences attention.
That is creating quality content.
Creating quality content retains your audience.
How do you define quality content?
Quality content is content such as:
- Easy-to-read posts
- Descriptive and detailed content
- High resolution images
- Proper spelling and grammar
- A quality website
- Posts backed by experience or expertise
How exactly does quality content increase blog traffic?
Quality content is what’s going to keep your audience coming back for more.
Speaking of coming back for more…
OptinMonster is the best tool to use for building your email list.
You can use your email list to notify your subscribers when a new post is published or to provide them with other valuable content.
You keep your readers coming back for more and you’re guaranteed an increase in blog traffic.
More on quality
The quality of your blog is what distinguishes your blog from other bloggers in your niche.
A quality website requires you to have a quality web host provider. We use Bluehost.
Bluehost is simple to use and is also the #1 recommended web hosting service provider by WordPress.
What length should my blog posts be?
Higher ranking blog posts are usually over 1,000 words long.
Better ranking on search engines = increase in blog traffic.
This will become easier as your write and publish blog posts more regularly.
WordPress will usually recommend writing blog posts over 300 words but always shoot for more. Be as descriptive as you can! What’s helped me rank higher on Google have been articles with more than 2,000 words!
#2. Promote Your Content on Social Media
Social media is an amazing outlet for your blog’s content to be seen and shared.
Twitter has provided Franknez.com with exponential growth in the social traffic overview chart stats.
When I first started blogging, social media was the number one way to increase blog traffic before organic and referral traffic came into play as well.
Social media is still the number one outlet today that’s able to launch blog posts out to more people, we’ll talk more about that a little later.
While Twitter has allowed me to share my blog posts with other entrepreneurs, bloggers, and likeminded people, Instagram has also been very useful to increase blog traffic.
Instagram has allowed me to connect my blog to the people closest to me. These people include family and friends along with likeminded people in the finance and business community.
How often should I post on social media to drive traffic?
Post on social media each time you publish a new blog post.
Every Los Angeles social media marketing agency recommends that you post on social media each time you publish a new blog post.
However, in order to increase your blog’s traffic you’re going to need to produce a variety of content that can be shared on a daily basis.
Content such as videos and personal posts will keep your audience engaged.
Posting daily will keep you relevant and optimize organic growth.
Put your website link on your bio
Increase blog traffic by utilizing the ‘website’ entry on your bio.
If people are interested in your content, it’s highly likely they will click on the link to your website.
Use this important tool as a portal to drive new traffic to your blog.
#3. Brand Your Website
Increase blog traffic by demonstrating to your readers that they belong.
Creating a brand around your blog allows your readers to feel safe and part of a community.
Branding is what differentiates your blog vs other blogs in your niche.
Without proper branding, your audience can potentially feel lost. Branding welcomes them to your world of success.
Some benefits to branding include:
- Standing out from saturated and emerging markets
- Manifesting credibility
- Retaining customer and reader loyalty
- Provides an exclusive platform for your readers
- Builds trust with your audience
- Allows you to better serve your subscribers
What exactly does it mean to brand?
Branding is the state in which your business makes a promise to the consumers.
That promise can be teaching them how to live a healthier life, or how to set financial goals for their long-term future.
A brand identifies itself with a logo, color pallet, design or symbol.
Tips for finding the right logo for your brand
Before we get carried away, it is important that you invest in finding a professional when it comes to graphic design and brand creation.
Ultimately, your ideology and mission is what makes your brand ‘the’ brand. However, creating your logo is a huge aspect of this process.
Maldonado Graphic Design are true experts when it comes to designing the logo that’s just right for your blog.
They take your ideas and amplify the meaning of your work. You can read more about their extra services here.
#4. Tackle Content Marketing
Although sharing posts on social media is a great way to promote your blog, it simply won’t be enough.
Content marketing simply means providing consumers with direct answers to their questions.
Take this image above for example. I’m using my online business to directly show other artists how to distribute their music on all major platforms. The target consumer is the artist that’s promoting their music using YouTube.
With content marketing you’re able to provide consumers with valuable information from which they can gain from immediately.
Content marketing is a guaranteed way to effectively increase blog traffic.
Where can I use content marketing?
You can use content marketing pretty much anywhere online. Some great platforms include Facebook groups, Instagram parties, Quora, and Yahoo Answers.
Read: How Marketing Plays A Big Role In Your Small Business
#5. Revise and Update Older Blog Posts
Revising older blog posts is like upgrading them with armor. It keeps them relevant and helps search engine optimization (SEO), more on that later.
Google loves fresh content so updating your posts from months to even years back is going to increase blog traffic.
I find for majority of posts there’s always room for improvement.
What are some revisions that can help improve my blog posts?
Some upgrades can include:
- Updating your images to more eye-catching material
- Adding information or detail to your paragraphs
- Implementing better format
- Editing links to open in ‘new tabs’
Updating your images is going to grab peoples attention.
By adding information and details to your paragraphs you’re increasing your word count which is great for ranking.
Perhaps it’s more comfortable to look at your post with everything aligned to the left. Or to the center, find out.
When you edit links to open in new tabs, your website will stay open on the previous link meaning time readers spend on your website increases. This is a good way to rank and increase blog traffic.
#6. Advertise With Video
Video is a creative way to advertise your website and increase blog traffic.
People are visual creatures so we need to see, hear, and be able to identify what it is we’re being pitched.
The video above is so simple yet very effective. It demonstrates to an audience what Franknez.com looks like and it shares the contents within my website.
This form of advertisement can be shared on all social media platforms to gain the attention from people who would have not looked into my blog otherwise.
Get creative with your advertisement video
Your video does not have to be like mine. You can create an advertisement video talking about your blog and how it can provide value to other people.
You can also use animation, poetry, slideshow, or voiceover.
What are some benefits to advertising with video?
- Video provides an alternative solution to captivating your audiences attention.
- Diversified marketing creates a creative atmosphere which helps increase blog traffic.
- Videography allows you to get more personal with your readers.
- Opens new networking opportunities
Read: How To Start A Thriving Online Business In 2020!
#7. Use Internal Links
Internal links are the links you use on your blog that teleport readers to other helpful blog posts.
Using internal links are going to increase your traffic’s blog every time a reader clicks on the link. Not only are these helpful to your readers but your websites ranking goes up as well.
An internal link looks like this —> Blog like a champ in 2021: Easy beginner’s guide
#8. Optimize Blog Traffic with SEO
Search engine optimization, also known as SEO, is how people are able to find your content online due to the proper use of keywords and meta data.
You can increase blog traffic by making sure your SEO’s analysis results are highlighted green.
If you find some of your older posts SEO analysis results are in orange or in red, go back and fix them.
Your SEO analysis will indicate what areas you need to work on in order to have a great SEO analysis result.
I understand this is not one of the most fun parts of creating content but it’s part of the process and it must be done right if you want to exponentially increase blog traffic.
#9. Network and Collaborate with Other Entrepreneurs
One way to bring new visitors to your website is by networking and collaborating with other bloggers and entrepreneurs.
The benefits to this strategy include:
- Drawing them and their followers to your blog
- Possibility of exchanging valuable information and knowledge
- Brand awareness and recognition
- Sportsmanship in your niche
Where can I connect with other entrepreneurs in my niche?
You can network with people on Instagram, LinkedIn, Facebook, Twitter, and pretty much any social media platform that you follow.
You can connect with people by doing business with them, partnering up with them, or simply stating a proposal.
Use networking to your advantage by promoting all partnerships on your social media outlets.
#10. Set Goals For Your Blog
I found that setting goals for my blog has allowed my to grow and grow and grow exponentially every quarter.
When I first started blogging back in January of 2020, monetizing my blog was one of my very first goals. In order to accomplish this goal, I had to create content and prove myself to the Google AdSense team.
Read: How To Monetize Your Blog With Google AdSense
After several rejections from Google I finally made it a reality and started to set new goals. Some of which we discussed on this excerpt including building my mailing list and increasing website traffic.
The reason why setting goals for your blog increases traffic is because these goals keep you motivated.
You wouldn’t be here if you weren’t setting goals for yourself and your blog so don’t stop doing just that.
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