If you’re coming straight from LinkedIn, welcome! After competing in the marketplace for 5 and a half years, I decided it was time to leave the family business and work on my personal brand.
When the stars began aligning, I knew I had to develop my brand full time. I took Franknez.com from earning 8,400 views its first year in 2020, to 1.8 million views (and counting) as of today.
Here are the top 10 strategies I personally use to promote my brand!
#1. Create Content Pertaining To Your Niche
When I create a piece of content, I create it for a specific community in a particular niche.
If you’re reading this, you are more than likely interested in marketing and branding. Marketing and branding allows us to get our product, service, or brand in front of the right audience.
Avoid publishing content that isn’t going to serve a specific group of people with the same interests as yours.
#2. Use Your Logo Everywhere!
If you’re publishing a video, blog article, or image online, be sure to brand it with your logo.
By implementing your logo, you’re raising brand recognition and awareness.
This strategy is going to help you stand out from the rest of the crowd offering similar services, products, and content.
I was putting my website and tagline on every Instagram photo I published before I even had my logo. This told my audience I was a brand and not just a general account.
Here are other areas where you can use your logo:
At the bottom of an email signature
Watermark your YouTube content
Every page on your website
In your profile picture
Social media banners
Is it overkill to promote your content? Ask Gary Vee or Grant Cardone and they’ll say absolutely not. And I agree. Leave me a comment below if you follow these two marketing masters.
#3. Publish Content Daily
If you’re not publishing content daily then you’re not being seen. This is one of those things that seem like in some areas could be a waste of time. But the fact is that these small steps actually compound over time.
Every piece of content you publish for your audience, existing customers, or prospects, is an opportunity to provide value at scale.
Your brand needs to be promoted daily through the use of some sort of content. This could be in video, blog, or social media.
The compounding effects of publishing content daily is what took my blog from 8,400 views to 1.8 million views its second year.
This strategy is considered to be taking ‘massive action’. So if you’re not taking massive action, and you know you need to, publish content daily.
#4. Take Advantage of Social Media
Social media allows us to connect with people we’ve never met before and make an impact in their lives.
This impact should always be for positive change.
Once you shift your mindset to this golden rule, you will be able to curate your social media content to help others no matter which platform you choose.
Once you’re creating social media content to provide value to your existing customers, prospects, or audience, be sure to take advantage of every tool.
One tool I love using throughout social media is the ‘story’ tool. This story tool is highlighted when you post a new story, letting your audience know:
You’ve published new content
You have something important to share
You’re actually active
This goes back to publishing content daily. Even if you don’t put out a new post, keep your story rings lit for newcomers visiting your social media accounts for the first time.
Promote Your Brand Everywhere
Use more than one social media platform to promote your brand. Even if engagement isn’t as high on some platforms, use them to your advantage.
Your website will be ranked higher on Google’s search engine if it sees your links are being found all over the biggest social media platforms.
I found that although my engagement is different on Facebook, Twitter, and IG, there are always people engaging with my content.
My advice is to curate content differently for each platform since each user prefers a unique type of content experience.
#5. Use Relevant Hashtags To Promote Your Brand
Hashtags are basically portals from which your content can be discovered on social media feeds. If you content receives a lot of engagement, then the platform’s algorithm will push it to a larger audience.
Use relevant hashtags when promoting your brand to ensure the right audience has a chance to discover you.
Certain niche topics will have higher engagement than others depending on which platform you decide to use. This is mainly due to popularity and where your niche audience hangs out the most.
For instance, you might have a larger group of #contentmarketing audience on Twitter than you do on Facebook. The same could be said about another niche topic, such as travel. #Travel could have a significantly larger audience on Instagram than on Twitter.
Engage With The Hashtag
Engage with accounts using the same hashtags as you. Like their content, comment, and share it if you love it. This will expose them to you.
This is one of those small steps that also feels like a waste of time in the beginning but ends up compounding over time. Before you know it, your brand will be growing in months time so as long as you’re consistent.
#6. Create A Newsletter
When I first started building my brand I would see this tip often. I didn’t think it was very important starting out since my audience was so small at the time.
However, it is never too early or too late to set up a mailing subscriber tool for your business or brand.
This tool has allowed me to connect with over 5,000 readers via email. You can integrate OptinMonster on your website to provide all types of information, discounts, or announcements to your potential or existing customers!
I use my newsletter to let my readers know when I’ve published a new article or announce a giveaway.
I never understood just how important this tool would be for both my brand and my audience.
#7. Be Engaged With Your Community
If you have not found a community to provide value to yet, don’t worry. At least now you know this is something you have to be on the search for.
I found that when I engage with my community, my brand awareness spikes. And that’s because your brand isn’t your logo, it’s you.
Everything you do within your community is setting your brand apart from everyone else. Communities are also a great way to network with people who can share your product, service, or content with other people.
Your community is where word of mouth happens. And we all know that word of mouth can reach a significant amount of people, especially when done online.
Communities have been part of my branding success. Of course, you have to get all the other strategies down first. Otherwise, the community will stumble into a social media account or website with little to no content and be turned off immediately.
This is why it’s so important, at least for me, to ritually process each of these strategies to grow my brand. But I’m confident that if you follow these proven strategies too, your brand will begin to takeoff.
Where Can I Find A Niche Community?
Niche communities can be found just about everywhere online. There are communities within Facebook Groups, Quora, Reddit, Twitter, Instagram, YouTube, and other online forums.
My advice is to identify where your community hangs out the most and introduce yourself there.
Provide them with solutions; being your product, service, or content. If what you have to offer improves their lives, then they will follow what your brand has to offer.
8. Prioritize Quality
My brand was nothing like what it is today when I first started. A few aspects of it was because my brand is me, except it was an amateur me.
Consistency forced me to get better at writing and creating content as a whole. But when I realized that quality in content creation is king, that’s when I decided to step up my creativity and content marketing game.
I switched from the free Canva tool to Canva Premium. It’s small reinvestments like these that allowed me to take my brand to the next level.
The paid version of Canva allowed me to publish much higher quality content on Instagram, it allowed me to create amazing banners for all my social media accounts, and it’s helped me establish an awesome first-impression.
I didn’t begin to see exponential growth immediately. That’s because when you begin to prioritize quality content, it’s almost like starting from scratch.
It should be unrecognizable from your older material, whether it be your website, social media content, service or product.
This means you must now be patient for that compound effect to begin taking place. When you produce high quality content at consistent levels, your brand will be spread organically by your audience.
Quality promotes your brand. Consistency promotes your brand. Being engaged with a community promotes your brand. And connecting with your audience via your content, emails, and social media elevates your brand awareness.
#9. It’s Okay To Use A Personal Account
If you’re promoting strictly from your brand page and not from your personal account then you’re missing out!
I use my personal account to share my publications on Facebook, and even post my brand’s content on my personal stories.
I promote my brand on my personal accounts to show people what I’m up to and what I’m creating. If they’re curious about what it is exactly that I’m sharing, they’ll have direct access to that content and what my brand has to offer.
One way you can elevate your brand awareness is by sparking curiosity in your own personal circles.
What this does is it leaves an open door for curiosity.
10. Be Genuine
And lastly, one of the most powerful ways to promote your brand is to be genuine. As cliché as this sounds, your personality has the power to draw masses of people in.
Being genuine established an awesome connection with my stock investing community. I’ve made friends and allies in this niche group of over 4 million people, and am seen as a community leader by many.
If you really care about your audience, customers, and prospects, believe me when I say they’ll know. That’s because they’ll care about you back.
Remember, you are your brand. So show people who you are and why there’s no other brand like yours.
Leave me a comment if you found this article helpful. I’d love to hear back from you. And if you have any questions, leave them below too.
Keyword, earn, not ‘make’. Blogging has been quite a journey. Maybe some of you remember, Franknez.com went live on the 1st of January, 2020. I’ll never forget my younger brother’s initial thoughts, “I never expected you to become a blogger”. Yeah, well neither did I.
I was working full-time for my parents business and had a rather secure and stable income. I was privileged to have a base salary and on top of that earn a commission for every sale I made.
By the time I left the company, I had built a 6-figure clientele over a span of 5 and half years. I went from earning $32k per year to $55k per year within that timeframe. And that’s when I said I NEED OUT.
There was just so much more I could give. I am beyond grateful for the opportunity and believe me I took as much of it as I could. I learned so much from project management and sales. So, how much am I earning now as a blogger?
Welcome to Franknez.com – today’s topic will be blogging and money. I will discuss a little bit about my blogging journey and how I was able to make it work full-time.
If I knew then what I know now, I would have never gone to college because unless you want to become a niche specialist, it’s a debt trap. My fiancé went into the Medical Assistant Program, trained extensively in Los Angeles after graduating and become one of the youngest and most successful RMA’s of our time. She’s worked with an incredible amount of specialists, cared for ‘patients’ at a women’s prison, and became the lead MA instructor for a private college.
Enough boasting but you get my point. In this scenario it makes sense to get a degree.
In my case, I didn’t need a degree to work for the family business. Although my father did require it of me if I wanted to learn the ropes (know when to not take advice from family). Nor did I need it for my first two failed startups, or my current businesses.
After I graduated high school I worked as a machine operator for my parents business earning $9/hr. During college I worked for a bottle producing company which was the most labor intense thing I’ve ever done. Once I graduated college I worked as an accounting clerk for the family business. The rest you can find in my eBook “Reaching The $10K Mark: How Perseverance Overrides Adversity“, where I talk about the start of my sales journey leading up to the end of the family business chapter.
My point is, I didn’t get where I am today without taking the steps first. It was my ambition and hunger for more that ultimately started reshaping my mindset towards newer successes. All mine, from scratch. If you’re finding yourself in a position where you want to try something new, just remember this; you’re not starting from zero but rather from experience.
Why Did I Start A Blog ?
Before I get to the money part, I want to explain why I started blogging in the first place. Financial literacy had become a very important part of my life prior to starting my blog and I’ve always loved writing.
For me to attain the financial goals I was setting for myself and my family, I had to understand the basics of financial literacy to make it happen.
Once I learned how easy it was to invest in the stock market I felt like I had a secret I just needed to share. My finance professors in college didn’t teach us this so I wanted to provide this information to the public.
I learned that I had an ability to take in information and present it in a way that my readers found it easy to digest. On top of that, I knew that a blog could provide me with passive income while I continued to grow in my intrapreneurial (then) and entrepreneurial journey.
Monetizing My Blog
There are many ways to earn money from a blog – there’s affiliate marketing, paid sponsors, advertising, online services, and even the selling of a product.
I knew I could blog for the rest of my life after publishing my very first blog post. I enjoyed it and wanted to help people improve their lives financially.
If I could monetize my blog with ads then I would have figured out a way to earn passive income! I monetized Franknez.com with ads from Google AdSense around the last week of January, about 3 and half weeks after going live.
What most people don’t know is that my blog was rejected 6 times. “You don’t have enough content, you don’t have an audience, YOUR BLOG HAS NO VALUE”. Every time my blog was rejected, I rushed to figure out the issue and make the changes immediately. That’s how dedicated I was to monetizing my knowledge online.
I wanted ads to be one of the primary ways the blog earned money because it meant the more the website scaled, the more it earned.
2020 Earnings Report
After working every day, January 1st – December 31st for 5 hours after work, I earned over 8K blog hits. How much money did this earn me? It earned me $29.37.
No, really. Here’s the proof.
I probably earned an additional $5 from an affiliate program. So why would I keep going if that’s all I earned after a year of blogging? Most people would have been discouraged and quit blogging for good. And that’s what most bloggers do.
I didn’t stop because:
I love writing, &
My conviction was strong
I knew that for me to succeed it would require me to learn and learn, and learn. Though we were in a lockdown at the time, I wasn’t part of the create a tik-tok video or binge Netflix crew.
I was putting in the work and learning as much as I could so that I could change my worldview. Everyone has a why, a reason for doing the things they do. My why is so important to me, that nothing will ever stop me from attaining what I desire.
This is why I didn’t quit blogging. In fact, I started blogging full-time by May of 2021 when a community of growing new retail investors had discovered me earlier this year. Prior to leaving Google AdSense, I earned $2,327.98 up to around May.
What happened next changed my world. Not just mine, but my family’s too. Franknez.com signed to Mediavine Finance, this partnership would pay big buck for displaying high quality advertisement on my blog.
The requirements? Your blog had to be receiving more than 50,000 visitors per month to be eligible. The community that discovered me put me on the radar and the rest is history.
Franknez.com has provided value to a little over 1.4 million people as of the date of this publication. If you’ve read my homepage you’ll know my mission has been to provide millions of readers with immense value through my platform.
The amount of work and trial and error, the setbacks and pushback has been immense as well. This journey has not been easy and I am still learning to-date. Scaling this online business has been a massive challenge and I’m excited for what my readers have in store.
How Much Money Is My Blog Earning Right Now?
Earnings highly depend on a few things. The season is one of them because advertisers tend to spend more on advertising during certain seasons and less during others.
The second is on the type of content I produce. Content like the one I’m writing about now doesn’t have as high return as my personal finance articles do. At least to advertisers they don’t.
Blog posts where I get to talk to my readers like this one tend to be my personal favorite though. It’s easy to speak from within. The year is not over so I can’t reveal how much I’ve made since I’ve signed with Mediavine.
However, I can show you how much Franknez.com made during one of my busiest traffic months back in June. My blog provided value to over 500K visitors and earned a whopping $18,239.43 in revenue that month alone.
Get your brand marketing right, your community right, your content right, and you too can make this happen. I don’t know how many of you reading this article also want to blog but I wrote an article on how you can start your very own blog (step by step) and also provide you with blogging ideas that may fit your worldview.
I’m not publishing this article to brag, far from it. I’m publishing this article because maybe it can help someone create something that can change their lives and the lives of others.
I tell my brothers, I tell my father, my fiancé – anyone can blog. One of my brother is a Pharm Tech and plays video games when he’s not working. He built an amazing gaming setup. He can easily blog about that niche in the video game world and provide value to the right community. Possibly even leave his career if he scales it!
My father’s business can easily be monetized with a blog. It’s a niche industry so he could easily write and break down everything there is to know about the business. He could help small businesses understand the ropes and earn passive income from it.
How Does This Apply To You?
Say you’re a single mom who loves to work out. You can blog about your lifestyle and schedule around your interest/hobby. With proper branding and a niche target audience, your articles will be seen.
Maybe you work with a spouse. You can write about the challenges, pros and cons, and perhaps even advice to other people with the same lifestyle.
Are you an Uber driver or a Dasher? Create a blog about your experiences, people would love to know strange encounters, weird people, and things of that nature. People are curious about how much these freelancers earn as well. You can get deep about your lifestyle and how it correlates with this industry.
There’s no shortage of people who can read your blog, and there’s no limitation to the amount of money you can earn from blogging.
If there’s anything you should take from this article it’s that anything is possible when you set your intentions and put in the work. Maybe you don’t want to start a blog but are intrigued with the idea of starting an online business.
You must know that Franknez.com never tries to sell you anything. This online business does not sell you a product or service. The value I provide is absolutely FREE. It only costs you your time and for that I want to say thank you.
If you found value in this post or learned something new or even received an idea from it, be sure to share the knowledge too. Give this publication a social share so others may gain the same value you’ve gained.
Did you know that every day you procrastinate starting your online business it’s affecting you? Yup, that vision you keep seeing for yourself and your family gets further from you when you don’t start.
But it’s not too late! I’m going to answer all the questions you might have regarding starting an online business for the first time. A few of the basics including what type of online business you should start, how to scale it, and what makes an online business successful.
Welcome to Franknez.com – the blog where you can digest content on personal finance, side hustle ideas, entrepreneurship, and trending investing topics.
Lets get started!
A little bit of background before I break this down. I left my 9-5 working for the family business in order to start my own online businesses. One of them is a hybrid model. With this business I sell a service and product remotely.
The second online business is 100% online, earns 5-figures per month, and I don’t sell any products or services! This is the type of business most of you might want. And I’m going to break down step by step how you can do this too.
Key points and questions
Where and how to start an online business
Online business ideas for beginners
What makes an online business successful
How to scale an online business
What type of online business should you start
Why are online businesses popular nowadays
How does an online business work
Why online businesses fail
Can an online business make you rich
Why are Online Businesses popular nowadays?
Online businesses are attractive because they tend to provide people with a freedom like no other. People like you and I are ditching our 9-5s to provide value online and at scale.
An online business will provide you with the freedom to work from home or anywhere else in the world. If you value the freedom to travel then know that this is what an online business can provide for you.
Travel while you work
Also known as the laptop lifestyle, traveling while you work requires discipline. However, the lifestyle provides a freedom working in a desk will never provide.
Notice I said travel while you work not work while you travel. That’s because life changes when you get your freedom back. You’re technically working all the time while enjoying your surrounding freedom.
The first taste I got from the laptop lifestyle is when I went on vacation to Rocky Point while working a sales commission job. And even though I was on vacation, I still had obligations for my clients.
We were in this beautiful luxury apartment with a stunning view of the resort and ocean. That day we arrived I had emails to answer and clients to call back. Keep in mind at that time I was managing my clients from an office. That’s when I first discovered this freedom.
Here’s a picture of my son Frankie chillin as we unpacked food in the apartment. I knew that if I wanted a life like this I would need my online businesses to out-earn my salary.
That’s not how it happened though, I took the leap and eventually went all in. More on that later!
Scalability skyrockets your income
So not only do you get your time back but you have the advantage of earning a ton of money with an online business. The reason being is that most online businesses can be scaled MASSIVELY.
Online businesses can all be scaled very differently. Some are easier and quicker than others while a few businesses do take more time.
Now, just because some online businesses are easier and quicker to scale, it doesn’t mean they don’t require a lot of hard work and attention to detail. An online business is still a very real business.
Your new business will require you to put your real life skills to work in order to manifest your career goals and that dream life. Online businesses are the reason why you see and hear about a lot of younger people earning 6-figures per year just from their laptop.
I’ll get more in depth on how you can scale your online business a little later. Here’s how you start.
How do you start an online business?
How do you start an online business, right? Where can you start an online business? These questions usually leave beginners a little mind boggled.
How exactly do you turn nothing into something? The answer is actually quite simple. You’ll need a website or online platform to use depending on your niche and type of business you’d like to create.
Your website will be your foundation to your entire online business model. It doesn’t matter what type of online business you create, but you’ll need either a website or platform to begin. I would personally avoid a free website like WIX only because it will not provide you with the tools necessary to scale.
The purpose of an online business is to scale it enough to provide you with the financial freedom you deserve. So for starters, I recommend building your own site using Bluehost.
It’s very easy to use but if you don’t want to spend the time personalizing your own site you can always pay a few hundred to thousand dollars to a professional who will use the same platform.
What type of online business models require either a website or platform to begin?
If you are interested in the following, you will need a website:
Providing online services and consultation
If you prefer the following, you’ll need a platform:
Selling a product
Visually informing or training
It may not seem like a ton of options but believe me there are many niches within each of these categories.
How does an online business work?
An online business provides value online, and you get compensated online. Your online business will earn money depending on what type of service you provide. You will get paid depending on how your online business is monetized. I’m going to go over this more in detail down below.
What Online Business should I start?
The online business you start is going to depend on these 5 major key points. Ask yourself:
Would you rather provide a service, provide information, or sell a product?
Are you looking for a more hands-on experience or more virtual experience?
Do you want to earn money per project or passively?
Will your startup require a lot of capital, or very little to no capital?
How important is mass scalability to you?
By answering these 5 questions, you’ll have a grasp on what type of online business you’d like to create. Below you will find a number of online business ideas that will help you identify which model aligns with your needs.
Online Business ideas for beginners
I’m going to break down all the things you can do with these online business models. Your personality and intuition will naturally gravitate towards a specific idea.
This is a writer lovers paradise. Blogging allows you to share your experience, knowledge, and stories at massive scale. What makes blogging an attractive online business model is that just about anyone can provide value to an audience based on a particular niche or subject.
Entrepreneurs are blogging about really just everything! Here are some blogging topic ideas:
Write about your experience in ‘X Industry’. Maybe you love the industry you work in or are an expert in it. Write about it and answer questions people might have on a variety of subjects pertaining to your industry.
As long as there’s a real interest in it, you can blog about pretty much anything. People are earning money blogging about travel, teacher life, mom or dad life, pet life, college life, automotive, tech, and so much more!
How do bloggers earn money?
Bloggers earn money through a number of ways. One is through display advertisements, like the ones you see on my website. The second way bloggers earn money is through affiliate programs. Bloggers can earn a commission for making a sale of certain products or services. Bloggers may even sell their own products or services online.
How much money do bloggers make?
Bloggers can earn 3 to 6-figures per month depending on how you monetize your website. My website currently earns 5-figures per month. Scaling your audience is key to scaling your online business.
If starting a blog interests you be sure to read the beginners guide below. It will walk you step by step on how to start using a self-building website platform called Bluehost. The process is very easy and only takes minutes to set up.
If you already come from a consultation background, you may find this online business idea to fit your expertise. Find a niche you’d be interested in providing value to.
Consulting may revolve around relationship advice, marketing consulting, social media consulting, business / sales, financial, etc..
This online business model will require you to be available on call or chat when a prospect reaches out. A website could be a net for you to catch fish. You may accept payment with Zelle, Venmo, Cash App, or PayPal for example.
Examples of online services
You can provide online services through your own website, or through a platform like Fiverr. Services you could provide may include:
Reviews (blog or single website)
Social media management
Graphic designing / vector / digitizing
Video editing / audio editing, mixing (engineer)
Training / Health, diet schedule
The costs of your services and consultation will all vary depending on your niche and expertise in your field. An online business based on consultation and services only will be limited to scaling unless other monetization is included in your business model.
You might want to provide affiliate products that can provide further value to your customers. This will allow you to earn a commission for every sale you make on top of your consulting and service rates. You can also incorporate a ‘blog’ section where you can direct your website visitors to and earn revenue from displaying ads.
E-commerce is the way to go if you’re looking to sell products online at scale. There are two type of products you can sell online.
Selling products online are a great way to diversify your income. You can either have a full on Amazon store as your main online business, or you can create a small store to earn extra revenue on the side.
Physical products will require you to drop ship directly to your customers via manual entry or using an automated system. The best platforms for this niche are Shopify, BigCommerce, and WooCommerce. But if you want to build an e-Commerce business you’ll want to go with Amazon.
You can set up your own branded store with these platforms and use them to ship sell and ship product out to your customers. This type of online store is scalable when you’re selling product that’s trending and in high demand. Find your niche and cater them using your own online store.
Digital products on the other hand are a lot different. You’re not selling hard copy of anything here. A digital product could be a video, a course, an e-book, an audible, art, etc..
You can sell your own self published e-books using Amazon KDP and other products using a Shopify store. If you have a blog you can also integrate WooCommerce with WordPress and sell directly to your readers from your website.
A digital product can earn you passive income / leveraged income while a physical product might require more of your time. If marketed correctly, it can also scale much higher; especially if presented to a huge audience.
Reaching The $10K Mark: How Perseverance Overrides Adversity
In my eBook, Reaching The $10K Mark, I talk about the adversity I faced during my sales journey to reaching $10K per month in sales. Every time I was close to reaching my goal the waves would come crashing down on me further pushing me away from the tide.
This motivational eBook captures the world of every aspiring seller striving to make it big in their sales career. This is the first digital product I created and I wrote this with a lot of heart.
The moral of this story is how perseverance overrides adversity. I wanted to create something personal that showed another person that we are all human beings and that we all come across setbacks in life.
My goal is to inspire you to keep going.
Become a YouTuber
Lights, camera, money! YouTube is a great platform for you to provide value at a massive scale. YouTubers for the most part entertain no matter the niche.
Like blogging, you can share your knowledge and expertise in video format whether it be a vlog, instructional videos, or illustrational ones. Anyone can create a channel and upload videos no matter your niche.
This type of online business will require you to be a little tech savvy, or outsource that work to those who are.
How do you YouTubers earn money?
Like bloggers, YouTuber’s main source of income is through displayed advertisement. However, as your channel grows you can also leave affiliate links in the description of your videos to diversify your income from your viewers.
The amazing thing about YouTube is that once you’ve monetized your videos, you begin to earn money in your sleep. As long as people are watching your videos on loop you will always be earning money. This is what’s known as leveraged income.
If you love to travel, you only need to pack up your filming gear and move it with you to produce content no matter where you are.
How can I incorporate YouTube with my niche?
If you’re into tech you can always review products or film unboxing videos. People love this type of content. You can then diversify your income by leaving amazon affiliate links to the type of gear you use in the description area of the video.
If your audience loves your channel to the point where they want to support your work they can always become a patron. My patrons altogether cover most of my website’s monthly expenses.
If you’re a trainer, you could combine the use of YouTube with your website to generate leads. Not only can you upload content to YouTube, but you can also provide consultation or 1-1 virtual training sessions.
It’s really all about creativity and leveraging these ways of earning money online to benefit and scale your online business.
How to scale an Online Business?
So how exactly do you scale an online business? Audience is key. You’ll need a lot of eyes on your product, service, or content to scale your online business.
Once you’ve figured out how you’ll be monetizing your online business you’ll need as many people as you can get over to your website. The more people that see you means the more possibilities you have to earn big money.
#1. Produce quality content
Quality content is going to be the foundation to your online businesses’ success. People want to consume and buy quality product, services, and content.
Take as much time as you need to ensure your content is superior to that of your competitors. Forget what they’re doing, just do what you know how to do but do it exquisitely.
Quality content never fails to be noticed, recognized, and appreciated. In fact, quality content has a higher chance of being shared on social media and referred through word of mouth.
Everything on this list can be perfect but if you’re not producing quality content then your online business will not be taken seriously. Take your time to learn something if you have to or invest in the tools to make your presentation look and feel better for the engaged user.
#2. Search Engine Optimization (SEO)
Search engine optimization is the key to a successful and high ranking website. You build your SEO by using the correct keywords and building backlinks to your website.
When you’re building your website you’ll want to make sure you’re using keywords that reflect what your online business is offering. This will give you a higher chance of being found organically on Google, Yahoo, and Bing.
Don’t be discouraged if you aren’t seeing your online business pop up on Google right away. SEO takes time to build but trust me, Google will automatically start ranking you after a few months of being active online.
Meta description, titles, subheadings
SEO is also heavily influenced by your website or platforms description, titles, subheadings, images, and even what is being vocalized in a video.
The more you stay on topic means the higher chance you’ll have at ranking higher in the organic search and recommended results.
#3. Social media marketing
Scaling your online business is heavily dependent on the use of social media marketing. You’ll need to identify which social platform best connects with your target audience the best in order to drive traffic to your website or platform.
Get involved in Facebook Groups, relevant Twitter topics, or even network using LinkedIn. Every niche and every website/platform will connect with a group differently.
Sometimes it takes time to find which will work best for your online business but you must find it. Sharing your content, service, or product on social media is the first step towards promoting your online business.
Once you’ve worked on your SEO, you’ll want as many people as possible to click on these ‘backlinks’ leading them to your landing page or video. Google loves backlinks and actually ranks you higher when you have plenty of them which means you need to consistently be sharing content that drives people to your site.
#4. Be consistent
Search engines begin to ignore you if you stop producing content so be consistent. This is the part of building any type of business whether it’s online or traditional that requires patience.
You cannot expect to produce content once or ten times and start seeing huge results. It takes time and effort. Consistency is going to improve your marketing and pitching skills online.
It’s also going to make you produce better content for a bigger audience. When search engines see your links have been spread around consistently for quite some time, your domain authority begins to climb meaning your visibility also begins to climb.
#5. Brand your online business
The fifth tip to scaling your online business is to brand it. Branding your business is more than just a logo. It’s the character of your business, the personality, and the likeability.
Your brand should attract your customers or audience and make them feel like they belong. Did you know that you can evoke emotion through colors? I get a little more into detail here with this marketing strategy but the key is to creating an identity.
When you create an identity, people will remember you and come back for more. This is how you can get your customers to use your services again, buy another product, or indulge your content every day.
In the beginning, your brand will change from time to time. This is 100% okay. Branding is about discovery and this takes time. Your brand will slowly begin to reveal itself to you as you continue to push forward.
What makes an online business successful?
To me personally, an online business is successful when it is able to provide you with a certain freedom a 9-5 can’t. Whether it be more family time, personal time, recreational time, or even money, it’s different for every individual.
Perhaps you’re making a little less with your online business than you were from your corporate job but at least now you have more time with your family. I see this as successful. Maybe you keep scaling it and now you earn your previous salary every month. I’d say that’s tremendous success.
My online businesses have provided me with the freedom to work from anywhere I please and to earn money in my sleep. I could work less hours but my work ethic doesn’t allow me to. I have to constantly be providing value because as an entrepreneur, nothing is truly every secured and my family’s financial freedom is that important to me.
I make every minute count and I’ll ease off the gas pedal when I reach certain milestones. Work hard now rest later!
Can an Online Business make you rich?
I think you know the answer to that. Due to how scalable online businesses are they can certainly provide substantial income to by most standards be considered to be wealthy or rich.
They key to your wealth will heavily resonate with the amount of people you’re able to provide value to. You will become wealthier if your scalable model can reach 1 million people oppose to 100k people.
There is no shortage of people by whom you cannot provide your services to. It’s a matter of figuring out how to get in front of them. Everyone is fighting for attention one way or another. Your job as an entrepreneur is to figure out how to stand out so that your product, service, or content is seen.
The marketplace will then decide whether or not your product, service, or content is worth buying, using, or indulging in. So, be sure quality is always the first thing in mind when building your online business to provide value at scale.
Why do online businesses fail?
Like almost anything else in this world, any endeavor will fail once you stop working on it. It’s really that straight forward.
If the marketplace didn’t react well to your service or product and you quit then you were the reason for the businesses failure. Instead of tweaking and perfecting your product or service you rendered in self defeat.
Online businesses fail when their owners are defeated by adversity and barriers along the way. An online business is not worth failing over. The upside is too valuable.
Write that down in case it ever gets overwhelmingly difficult for you. “An online business is not worth failing over. The upside is too valuable”.
Online business courses
Should you attend them? This is a financial literacy blog and and financial literacy says don’t sign up for online business courses when in the end, you end up learning from experience instead.
I didn’t take online business courses but I did attend a private college and earned my associates degree in business administration. I was left with $50k in debt and didn’t know how to sell, apply social media marketing, or file taxes for a small business.
You have to understand that any school offering you any online business management degree is scamming you. They’re a business themselves. They will teach you theory and give you a good grade for your efforts and presentations. But they will not teach you how to become a successful entrepreneur. That you learn on the streets.
Online business school
I’d be lying to you if I didn’t personally look into online business schools after I received my associates degree in order to ‘further my education’.
It wasn’t until I began earning money in a sales position where I learned that there was no need for me to attend an online business school. Online business school wasn’t for me at this point.
In fact, my business professor wasn’t a very successful entrepreneur. He owned a volleyball team but the startup was a partnership. And he had given up on it and referenced selling his half to his partner quite often.
Online business management degree
If you’re thinking about getting an online business management degree through an online business school, I would take financial literacy a little bit more seriously. You can invest the money for your tuition into your startup instead!
The money could go towards gear for that YouTube channel or towards your domain name and website configurations. There’s so much more you can do with that investment.
An online business management degree will not teach you the real world aspect of running a business or managing people. Start off small and work for a small business to gain exposure and experience.
Learn the ropes and start with data entry. I began my journey managing a small team due to my leadership skills, not through my degree. Start there and see how much further that takes you.
Start your online business today
Stop procrastinating. You got this! Get excited about it and start taking your first steps towards that new life.
That vision you keep seeing is the preview to life’s upcoming attractions. And if you’re lacking strength to get started then I encourage you to borrow mine. Borrow my strength to start. I believe in you.