If you’re coming straight from LinkedIn, welcome! After competing in the marketplace for 5 and a half years, I decided it was time to leave the family business and work on my personal brand.
When the stars began aligning, I knew I had to develop my brand full time. I took Franknez.com from earning 8,400 views its first year in 2020, to 1.8 million views (and counting) as of today.
Here are the top 10 strategies I personally use to promote my brand!
#1. Create Content Pertaining To Your Niche
When I create a piece of content, I create it for a specific community in a particular niche.
If you’re reading this, you are more than likely interested in marketing and branding. Marketing and branding allows us to get our product, service, or brand in front of the right audience.
Avoid publishing content that isn’t going to serve a specific group of people with the same interests as yours.
#2. Use Your Logo Everywhere!
If you’re publishing a video, blog article, or image online, be sure to brand it with your logo.
By implementing your logo, you’re raising brand recognition and awareness.
This strategy is going to help you stand out from the rest of the crowd offering similar services, products, and content.
I was putting my website and tagline on every Instagram photo I published before I even had my logo. This told my audience I was a brand and not just a general account.
Here are other areas where you can use your logo:
- At the bottom of an email signature
- Watermark your YouTube content
- Every page on your website
- In your profile picture
- Social media banners
Is it overkill to promote your content? Ask Gary Vee or Grant Cardone and they’ll say absolutely not. And I agree. Leave me a comment below if you follow these two marketing masters.
#3. Publish Content Daily
If you’re not publishing content daily then you’re not being seen. This is one of those things that seem like in some areas could be a waste of time. But the fact is that these small steps actually compound over time.
Every piece of content you publish for your audience, existing customers, or prospects, is an opportunity to provide value at scale.
Your brand needs to be promoted daily through the use of some sort of content. This could be in video, blog, or social media.
The compounding effects of publishing content daily is what took my blog from 8,400 views to 1.8 million views its second year.
This strategy is considered to be taking ‘massive action’. So if you’re not taking massive action, and you know you need to, publish content daily.
#4. Take Advantage of Social Media
Social media allows us to connect with people we’ve never met before and make an impact in their lives.
This impact should always be for positive change.
Once you shift your mindset to this golden rule, you will be able to curate your social media content to help others no matter which platform you choose.
Once you’re creating social media content to provide value to your existing customers, prospects, or audience, be sure to take advantage of every tool.
One tool I love using throughout social media is the ‘story’ tool. This story tool is highlighted when you post a new story, letting your audience know:
- You’ve published new content
- You have something important to share
- You’re actually active
This goes back to publishing content daily. Even if you don’t put out a new post, keep your story rings lit for newcomers visiting your social media accounts for the first time.
Promote Your Brand Everywhere
Use more than one social media platform to promote your brand. Even if engagement isn’t as high on some platforms, use them to your advantage.
Your website will be ranked higher on Google’s search engine if it sees your links are being found all over the biggest social media platforms.
I found that although my engagement is different on Facebook, Twitter, and IG, there are always people engaging with my content.
My advice is to curate content differently for each platform since each user prefers a unique type of content experience.
#5. Use Relevant Hashtags To Promote Your Brand
Hashtags are basically portals from which your content can be discovered on social media feeds. If you content receives a lot of engagement, then the platform’s algorithm will push it to a larger audience.
Use relevant hashtags when promoting your brand to ensure the right audience has a chance to discover you.
Certain niche topics will have higher engagement than others depending on which platform you decide to use. This is mainly due to popularity and where your niche audience hangs out the most.
For instance, you might have a larger group of #contentmarketing audience on Twitter than you do on Facebook. The same could be said about another niche topic, such as travel. #Travel could have a significantly larger audience on Instagram than on Twitter.
Engage With The Hashtag
Engage with accounts using the same hashtags as you. Like their content, comment, and share it if you love it. This will expose them to you.
This is one of those small steps that also feels like a waste of time in the beginning but ends up compounding over time. Before you know it, your brand will be growing in months time so as long as you’re consistent.
#6. Create A Newsletter
When I first started building my brand I would see this tip often. I didn’t think it was very important starting out since my audience was so small at the time.
However, it is never too early or too late to set up a mailing subscriber tool for your business or brand.
I use OptinMonster to connect with my readers via email.
This tool has allowed me to connect with over 5,000 readers via email. You can integrate OptinMonster on your website to provide all types of information, discounts, or announcements to your potential or existing customers!
I use my newsletter to let my readers know when I’ve published a new article or announce a giveaway.
I never understood just how important this tool would be for both my brand and my audience.
#7. Be Engaged With Your Community
If you have not found a community to provide value to yet, don’t worry. At least now you know this is something you have to be on the search for.
I found that when I engage with my community, my brand awareness spikes. And that’s because your brand isn’t your logo, it’s you.
Everything you do within your community is setting your brand apart from everyone else. Communities are also a great way to network with people who can share your product, service, or content with other people.
Your community is where word of mouth happens. And we all know that word of mouth can reach a significant amount of people, especially when done online.
Communities have been part of my branding success. Of course, you have to get all the other strategies down first. Otherwise, the community will stumble into a social media account or website with little to no content and be turned off immediately.
This is why it’s so important, at least for me, to ritually process each of these strategies to grow my brand. But I’m confident that if you follow these proven strategies too, your brand will begin to takeoff.
Where Can I Find A Niche Community?
Niche communities can be found just about everywhere online. There are communities within Facebook Groups, Quora, Reddit, Twitter, Instagram, YouTube, and other online forums.
My advice is to identify where your community hangs out the most and introduce yourself there.
Provide them with solutions; being your product, service, or content. If what you have to offer improves their lives, then they will follow what your brand has to offer.
8. Prioritize Quality
My brand was nothing like what it is today when I first started. A few aspects of it was because my brand is me, except it was an amateur me.
Consistency forced me to get better at writing and creating content as a whole. But when I realized that quality in content creation is king, that’s when I decided to step up my creativity and content marketing game.
I switched from the free Canva tool to Canva Premium. It’s small reinvestments like these that allowed me to take my brand to the next level.
The paid version of Canva allowed me to publish much higher quality content on Instagram, it allowed me to create amazing banners for all my social media accounts, and it’s helped me establish an awesome first-impression.
I didn’t begin to see exponential growth immediately. That’s because when you begin to prioritize quality content, it’s almost like starting from scratch.
It should be unrecognizable from your older material, whether it be your website, social media content, service or product.
This means you must now be patient for that compound effect to begin taking place. When you produce high quality content at consistent levels, your brand will be spread organically by your audience.
Quality promotes your brand. Consistency promotes your brand. Being engaged with a community promotes your brand. And connecting with your audience via your content, emails, and social media elevates your brand awareness.
#9. It’s Okay To Use A Personal Account
If you’re promoting strictly from your brand page and not from your personal account then you’re missing out!
I use my personal account to share my publications on Facebook, and even post my brand’s content on my personal stories.
I promote my brand on my personal accounts to show people what I’m up to and what I’m creating. If they’re curious about what it is exactly that I’m sharing, they’ll have direct access to that content and what my brand has to offer.
One way you can elevate your brand awareness is by sparking curiosity in your own personal circles.
What this does is it leaves an open door for curiosity.
10. Be Genuine
And lastly, one of the most powerful ways to promote your brand is to be genuine. As cliché as this sounds, your personality has the power to draw masses of people in.
Being genuine established an awesome connection with my stock investing community. I’ve made friends and allies in this niche group of over 4 million people, and am seen as a community leader by many.
If you really care about your audience, customers, and prospects, believe me when I say they’ll know. That’s because they’ll care about you back.
Remember, you are your brand. So show people who you are and why there’s no other brand like yours.
Leave me a comment if you found this article helpful. I’d love to hear back from you. And if you have any questions, leave them below too.