Marketing has transformed a lot over the years. Digital marketing and ad tech, open doors for all kinds of creative branding.
Amongst all the innovation and award-winning campaigns, some tactics still produce long-lasting results. Custom coffee mugs are one of them. It is one of the smartest marketing choices you can make.
6 Reasons Why Custom Coffee Mugs Are a Smart Marketing Choice
Custom coffee mugs are some of the most versatile and impactful marketing tactics you will use. Not only are they very practical, but they also make financial sense. Here are 6 hard benefits of using custom coffee mugs.
1. Brand Awareness
Printed promotional mugs will get more use than any other promotional product out there since they are so practical, influencing your brand awareness.
Businesses can use this to their advantage. You can print creative mug designs with your company logo, and a creative slogan to get a ton of attention. The mugs can act as a passive brand promoter that works around the clock.
2. Versatility
Custom mugs are pretty much one of the most versatile types of merchandise, too. You can hand these mugs or gift them at almost any kind of event.
Bundle them up with a sale promo, or hand them out at a trade show. Not only will doing this stick your brand into people’s minds, but they also get the warm fuzzy feeling of getting a nice (and useful) gift!
The simple and versatile nature of custom mugs also makes the job of your marketing team easier as well.
3. Fantastic ROI
Speaking of making your marketing team’s job easy, customized coffee mugs have superb ROI. High-quality coffee mugs do not cost a fortune. So, with some clever sourcing, you can get quite a good deal if you are buying in bulk.
Compared to traditional marketing campaigns, custom coffee mugs have a great return on investment. All marketing campaigns have a set time period in which they will run.
After that, it is on to the next campaign. Custom coffee mugs have a much greater “shelf life” if you will. You can have custom mugs sent out to customers and business clients, or sold as merchandise and more.
People will use your coffee mugs for years. Additionally, every time they see the mug, they think of your brand. It’s a win-win for both parties.
4. Opportunity of Endless Creativity
Custom coffee mugs give you a blank canvas for endless creativity. You can print all sorts of cool and memorable designs, and associate them cleverly with your brand.
If you are aiming for a simple, minimalistic look, you can have only your logo. That will do the trick. It is something large companies, with powerful brand equity do a lot. Think of your Google, Coca-Cola, and the like.
You can go super minimal, or all out with some crazy over-the-top design. Whichever suits your brand messaging.
Check out free svg images to create the perfect custom coffee mug!
5. Helps with Customer Retention
Since custom coffee mugs make such perfect gifts, you can increase your customer retention with them. Branded merchandise like coffee mugs works great because of the reciprocity principle.
People develop positive feelings when they receive gifts and merchandise. So, when you give them custom coffee mugs, which they use all the time, there is an innate desire to return the gesture.
People will also start to develop a positive association with the brand. And that means high levels of customer retention. Your “customers” do not have to be just your literal customers.
Custom coffee mugs can be given at many events and even to employees as a gesture of appreciation.
6. A Great Addition to Any Marketing Strategy
Another thing that makes custom coffee mugs such a great marketing tactic is that you can bundle them up with all kinds of marketing strategies. They are perfect for giveaway campaigns, employer branding, and employee onboarding activities, and more.
These mugs can therefore add value to any marketing campaign or tactics. Which is also a good thing. Speaking of tactics and strategies, here is a guide on how to smartly invest in stocks.
The Many Applications of Custom Coffee Mugs
The versatility of custom coffee mugs is one of those things that make them so ubiquitous. If you are a business, there are tons of applications for these mugs.
Promotional Activities
You can use custom mugs at any promotional event. Hand them out at trade shows, or include them in a gift hamper for your customers, or employees, bundle them up with a new product launch to create hype and interest. The limit is endless.
Souvenirs
Custom coffee mugs make for great souvenirs as well. We are sure you have seen people wearing branded merchandise. Or when people visit famous places they will often get souvenirs.
This is because some brands become an integral part of the culture. Think of customers buying Disney merchandise at DisneyWorld or Ferrari merchandise when visiting Maranello. You can use this phenomenon to make your brand more relevant!
Personalized Gifts for Clients
Branded coffee mugs are also the perfect gift for any stakeholder in your company. You can create a genuine positive impact by gifting branded coffee mugs. Bonus points if they are super creative.
Being creative with your custom mugs is important. Customers are bombarded with promotional messages all the time! You can use cool and creative designs to stand out from the crowd.
Wrapping Up
Custom coffee mugs are a very smart way to gain brand awareness and customer loyalty. Used creatively, it can give you fantastic ROI and leave a long-lasting impact.
The sheer amount of creativity you can showcase alone makes them worth it. A creative coffee mug will make your brand memorable, which is exactly what you want from your marketing!
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