Gary Vaynerchuk’s ‘VeeFriends’ is partnering up with Toys”R”Us and Macy’s for the new launch of limited edition plush collectible characters.
The collection is converting actual digital ‘VeeFriends’ NFTs to physical plush figures.
Each collectible will have a QR code that will lead the owner to a 3D animation short film or character song.
For those who are unfamiliar, ‘VeeFriends’ is serial entrepreneur and social media expert Gary Vaynerchuk’s NFT project.
Gary Vee is known for his down to earth yet incredibly strong diction and powerful presence on stage as a mentor, coach, and motivational speaker.
He’s huge in the NFT and entrepreneurial world now bringing life to his hand drawn NFT characters.
Let’s dive into the latest NFT and business news today.
Macy’s and Toys”R”Us Resurrection
There’s no denying that ‘VeeFriends’ is going to be bringing a lot to the table for both Macy’s and Toys”R”Us.
Gary’s plush figures are being sold exclusively at these two retail stores which means the supply will only be limited to these two brands.
Toys”R”Us ceased operations in 2018 but was resurrected in 2022 when Macy’s announced the opening of Toys”R”Us stores at its retail locations in 9 states.
An additional 19 states are set to open before the holiday 2022 shopping season.
Macy’s has had its fair share of troubles too, coming close to bankruptcy at least three times in the past decade.
But the company has made a comeback and is currently profitable.
As of September 30, 2022, Macy’s Inc had a $4.3 billion market capitalization, putting it in the 82nd percentile of companies in the Retailers – Department Stores industry.
Currently, Macy’s Inc’s price-earnings ratio is 3.0. Macy’s Inc’s trailing 12-month revenue is $25.9 billion with a 6.0% profit margin.
And with limited edition ‘VeeFriends’ plush figures now entering the retail chains, one can be sure to expect a successful project.
Learn More About VeeFriends Collectibles
For more information on VeeFriends collectibles, visit the official VeeFriends page here.
Here are some words from Founder and CEO of VeeFriends, Gary Vaynerchuk:
“This partnership means way more to me than you could ever imagine. The thought that VeeFriends will be in Macy’s and Toys “R” Us simultaneously is incredible. I fondly remember growing up in Edison, New Jersey, walking down these stores’ aisles as a kid. We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys “R” Us the first time. I can’t wait to see them in-store and on the shelves — it’s a full circle moment for me and a very big step for the company.”