In today’s world we are being marketed to all the time. You see it everywhere you go in some form or another. The marketing clutter is real though. So, how do you stand out in a world where everyone is demanding for attention? Here are a few secret marketing hacks that guarantee your small business gets noticed in today’s crowd.
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What is Marketing?
Marketing by definition refers to the actions taken by a business to promote a product or a service through stories.
It’s a strategy in business that puts what you have to offer in the marketplace in front of the right people. Seth Godin is a master at marketing and I’m actually still learning about it to this very day.
The first time I started marketing I didn’t even know I was doing it! It was my senior year in high school when I was the front man for a band. I was promoting our sound, our gigs, our Facebook page, you name it! I’ve been in love with marketing since.
Why marketing is important for small business
The purpose of marketing is to attract people to your business. This creates leads known as potential buyers. Buyers are the sustainability to a businesses growth.
A business who doesn’t market is always chasing sales. A business who markets attracts a potential buyer and focuses on closing a sale.
Marketing creates credibility for your business
When your target audience sees you over and over and over again, at some point they begin to question what they’re missing out on.
People notice when your social media following has increased, whether your content is high quality, and how engaged you are online.
If your business isn’t marketing online who’s going to know you?
The purpose and goal of marketing is to put your brand in front of the right people. You should only be marketing to people who could potentially use your product or service.
Marketing your brand to a broad range of businesses in people will often times be time-consuming, non-effective, and result in a poor reinvestment.
How do I choose the correct marketing target?
Choosing the correct marketing target can take quite some time. Especially if your services or product can be used by all type of businesses and people.
So where do you start?
Begin by targeting a specific market and work your way out. Eventually, your product or service will get shared by word of mouth.
Referrals may bring your business from both within the niche, or outside the niche.
How to Market Your Business Online
Every business should be marketing their business online. The internet has allowed online businesses to scale at no limit. This is why we see blogs and YouTube channels making 6-figure incomes, if not more.
How are businesses marketing online?
Social media is the #1 way new businesses are promoting their product or service online.
Paid advertising through Google puts your business contact information at the top of their search and result pages. However, advertising doesn’t work like it did before, ask Seth Godin.
Blogs such as Franknez.com who generate tends of thousands of views per day write and promote your product or service on their website.
How do I choose the right platform to promote my business?
Start off with social media. It’s easy to use and you can begin showing the marketplace what you have to offer instantly.
I use Instagram mainly for my advertising agency and Twitter mainly for sharing blog posts. Find which platform best suits your business and connects strongly with your audience.
You can also see where similar businesses are on social media to get an idea where to start as well.
#1. Social Media Marketing Hacks
If you haven’t opened any social media accounts for your business be sure to do so after reading this post. And while you’re at it, be sure to give this post a social share!
Here’s a quick rundown of social media marketing hacks that guarantee your business to be seen.
- Go to a related hash tags most recent posts on Instagram and like 100+ posts: you will get followers without a doubt. Same with Twitter. Your followers now have exclusive access to what your business has to offer.
- Create content specifically for your targeted audience: if your target audience are college students, create infographics or art that include campuses, library’s, students, etc. Make your audience feel at home.
- Leave interesting and eye catching comments on posts to redirect viewers to your social media profile.
- Use paid advertisement to promote your social media content: this is time for your content to shine. Target a specific audience and draw them to your profile or website. I’ve found this actually works better on IG than on FB; however, advertising isn’t the same as marketing unless you’re telling a story.
Be sure to use social media every day. Consistency is key to marketing your business online.
I’ve found that if you start scheduling your day, you can really post content on social media every day!
Scheduling it makes it a task and will keep you consistent.
#2. Promotional Products and Apparel
Promotional products and apparel are a great marketing hack to get your business seen. Easy Marketing Concepts ships custom t-shirts, mugs, pens, and more, domestically in the United States.
- Wearing a t-shirt, jacket, or hat with your company logo on it is a guaranteed way for people to see your business name out in public.
- Gifting pens with your phone number and logo allows your brand to get recognized and remembered. Pass these out at social events or gift them to your customers.
- America loves coffee. Market to coffee lovers by putting a captivating logo on a mug with your business info. When they need your service or product, they’ll have your info “handy”.
How would you feel if you get the spotlight but weren’t wearing something that represented your business. It would feel like a missed opportunity, right?
Don’t put yourself through regret, get promotional products and apparel to market your business wherever you go.
#3. Evoke Emotion Through Color Marketing
This marketing hack is more important than you know. Colors have a way of conjuring up emotions that can influence people to buy your product or service.
Think of the golden arch from McDonalds. Did you know that yellow evokes warmth, optimism, youth, and happiness. Does this sound like McDonalds to you? Absolutely. By using Ronald McDonald as the company’s mascot, they were able to further execute all four of these sentiments perfectly.
How about Coca-Cola? The color red evokes strong emotions, excitement, passion, and energy.
Certain console games even feature character drinking a can of coke refilling their health points. What a creative way to evoke energy right?
How about Coca-Cola’s commercials? They’re usually advertising exciting content leading to a sip of the beverage. Remember when they printed names on their bottles? This strategy most certainly evoked emotion.
What colors mean in color psychology
Red: Passionate, Excitement, Active, Bold, Energy, Ambition, Power, Confidence
Orange: Playful, Freedom, Spontaneous, Extrovert, Instinct
Yellow: Optimistic, Youthful, Warmth, Happiness, Fun, Energetic, Cheerful
Green: Balance, Growth, Restore, Sanctuary, Prosperity, Safety, Stable, Nature
Blue: Goals, Determination, Trustworthy, Ambition, Spirit, Self-Sufficient, Success
Purple: Creativity, Fantasy, Individual, Original, Deep, Respectable, Wealth
How to use color marketing in your business
- You can use color marketing with your very own logo. If you feel you may need to rebrand and change things up don’t be afraid to do so.
- When you create an ad, don’t forget to highlight certain words or phrases using a specific color to evoke a specific emotion.
- You can also use color marketing in the theme of your website or overall brand recognition online.
Combine colors with other forms of advertising and you can multiply the effects of color marketing.
#4. Email Marketing Hacks
Email is often times overlooked due to social media’s popularity but did you know that you can use emails for your market strategy?
Here are 2 great ways you can market through your emails!
Paste content to the body of an email: you can copy and paste content you create such as advertising images to send out to leads and prospects. You know when you get discount emails from your favorite retail stores straight to your email? That’s what these emails should look like.
Link your social media and website to your signature: Use your signature as a means of connecting to other business platforms. This increases the chances of a prospect to see your work on Instagram, visit your website, and spark up an interest in your service or product.
For anyone who thinks emailing is dead, think again. Emailing is a great way to connect with your network and provide them with tons of useful information and content.
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Leave me a comment below if you found any of these hacks to be helpful or if you’d like to see more posts like this one.