AMC Entertainment Holdings, Inc. (NYSE: AMC), the world’s largest theatrical exhibitor, has announced a historic Memorial Day holiday weekend, setting all-time records for admissions revenue, food and beverage sales, and total revenue at its domestic locations.
The unprecedented performance, driven by blockbuster films and a resurgence in moviegoing, propelled AMC’s stock price to a near 20-week high of $4.04, reflecting a 22%+ surge in trading following the news.
This milestone marks AMC’s strongest revenue weekend of 2025, signaling a robust recovery for the cinema industry.
Record-Breaking Performance
From Thursday through Monday, AMC Theatres in the United States and ODEON Cinemas internationally welcomed over 7 million moviegoers, making this the most attended five-day period for AMC’s global circuit in 2025.
The company reported its highest-attended Friday, Saturday, and Sunday of the year in the U.S., with each day outperforming all respective days in 2025.
This surge in attendance translated into record-setting admissions revenue, surpassing all previous Memorial Day weekends in the company’s history.
Food and beverage sales also reached new heights, with AMC recording its largest five-day food and beverage revenue this decade and the second-highest in its history.
The company’s focus on enhanced dining options, including gourmet snacks and premium beverage offerings, has clearly resonated with audiences.
Total revenue for the weekend ranks as AMC’s third-highest five-day revenue period in over a decade, underscoring the company’s ability to capitalize on a revitalized box office.
“This record-setting Memorial Day holiday is yet another sign of the continued strength and relevance of moviegoing in 2025,” said Adam Aron, Chairman and CEO of AMC Entertainment.
“Finally, it would appear that our industry has turned a corner.
We firmly expect to be enjoying a robust box office for the remainder of the year.”
Blockbuster Films Drive Attendance
The weekend’s success was fueled by strong performances from major releases, notably Disney’s Lilo & Stitch and Mission: Impossible – The Final Reckoning.
These films, combining family-friendly appeal and high-octane action, drew diverse audiences to AMC’s theaters.
The company’s domestic locations saw a 16% increase in box office grosses compared to the same period last year, aligning with industry-wide trends reported by Comscore.
This momentum reflects a broader recovery in theatrical exhibition, bolstered by a promising slate of upcoming releases, including Jurassic World: Rebirth and James Gunn’s Superman reboot.
AMC’s strategic investments in premium large-format (PLF) experiences, such as IMAX and Dolby Cinema, and its signature power-recliner seats have enhanced the moviegoing experience, encouraging repeat visits.
The company’s loyalty program, AMC Stubs, with its 36 million subscribers, also played a pivotal role, with members benefiting from promotions like the recently announced 50% off Wednesday ticket pricing starting July 9, 2025.
Stock Market Response
The announcement of AMC’s record-breaking weekend sent its stock soaring, reaching $4.04 in trading on May 27, 2025, a 24%+ increase from the previous close of $3.23.
This marks the stock’s highest level in nearly 20 weeks, reflecting investor confidence in AMC’s recovery trajectory.
Posts on X echoed the bullish sentiment, with users noting company’s ability to capitalize on a resurgent box office.
Despite a challenging first quarter, where AMC reported a 9.3% revenue decline to $862.5 million due to fewer blockbuster releases, the Memorial Day weekend results signal a turning point.
Analysts remain cautiously optimistic, with some projecting improved earnings for the second quarter, driven by a stronger film lineup.
However, concerns linger about negative free cash flow into 2026, and B. Riley Financial recently cut its price target for AMC from $6 to $3, citing ongoing financial pressures.
Strategic Initiatives and Industry Outlook
AMC’s success extends beyond ticket sales.
The company’s focus on innovation, including the introduction of XL at AMC auditoriums and plans to open up to 50 such locations by year-end, underscores its commitment to elevating the moviegoing experience.
Enhanced food and beverage offerings, loyalty program engagement, and a robust digital presence through AMC’s website and mobile apps have further strengthened its market position.
The broader cinema industry is showing signs of recovery after years of disruption from the COVID-19 pandemic and the 2023 Hollywood strikes.
AMC’s Memorial Day performance aligns with a 16% year-over-year increase in box office grosses through mid-May, as reported by Comscore.
With a packed release schedule for the remainder of 2025, including high-profile titles like Jurassic World: Rebirth, AMC is well-positioned to sustain its momentum.
Also Read: AMC CEO Adam Aron Now Addresses Further Shareholder Concerns
Challenges and Opportunities Ahead
While the Memorial Day weekend results are a cause for celebration, AMC faces ongoing challenges.
The company’s first-quarter attendance fell 10% to 42 million, and analysts project a quarterly loss of $0.56 per share for Q1 2025, an improvement from the prior year but still reflecting financial strain.
Jim Cramer, in recent commentary, advised investors to steer clear of AMC, citing the need for a financial reorganization.
Nevertheless, AMC’s strategic initiatives, including its Wednesday discount program and investments in premium experiences, are designed to drive attendance and revenue.
The company’s global footprint, with approximately 900 theaters and 10,000 screens, provides a strong foundation for growth.
As the industry rebounds, AMC’s ability to deliver immersive experiences and capitalize on blockbuster releases will be critical to its long-term success.
AMC Entertainment’s record-breaking Memorial Day weekend marks a significant milestone in its recovery journey, with over 7 million moviegoers flocking to its theaters worldwide.
The surge in admissions, food and beverage sales, and total revenue, coupled with a 22% stock price increase to $4.04, reflects growing confidence in the company’s future.
As AMC continues to innovate and leverage a robust film slate, it is poised to lead the theatrical exhibition industry into a new era of growth.
For investors and moviegoers alike, AMC’s performance is a testament to the enduring appeal of the big screen.
But I’m curious to know what you think — leave your thoughts below.
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#AMCNOTLEAVING Frank!! 🚀
I stand by our CEO. Great article Frank — Shawn from Discord.
Think about how high this stock has to go up to just for us to break even…
Another great development Frank but the stock is way too depleted..
Yes. We need to see huge moves toward the upside to recuperate dilution. Literally another short squeeze…
Wall Street was wrong about AMC!!! THEY ALWAYS HAVE BEEN..
Thanks for reading the article! AMC’s record-breaking Memorial Day weekend is a fantastic sign for the cinema industry. With strong performances from blockbuster films and increased attendance, do you think this momentum can be sustained throughout the year? I’d love to hear your thoughts on what this means for AMC’s future and the overall moviegoing experience.