Advertising your business is one of the most fun experiences you will have when investing in your company. These are the most effective ways to advertise your business without the use of pay-per-click ads. Here’s how to grow organically!
#1 – Social Media
Social media is a great way to advertise your business as a whole. Connect with people over LinkedIn, create a Facebook page for you business, and engage daily. Social media is a great way to expose your business to a mass amount of people all around the world and is a sure way to put your business in front of everyone’s eyes. This strategy elevates awareness of your products and services, it will go hand in hand with having a website (more on that below).
#2 – Decorated Apparel
Find a trustworthy source that can brand your logo on garments such as hats, polos, and bags. Your business will immediately be noticed anywhere you go. Remember, you are your brand. So market your service or product. Easy Marketing is a company that provides decorated apparel services for your business and has no minimums. You can mix and match different items in order to fit your advertising needs. Email them your logo and request options for your desired item(s). It’s super easy!
#3 – Tradeshows & Events
Tradeshows give you an opportunity to display your business’s service or product to people in your industry. Share your experience on social media to boost your presence online. These events are a great way to establish new relationships and build your network. You might meet an awesome supplier or encounter potential prospects.
Use this platform to your advantage by showing people your brand. This person to person interaction elevates your companies brand bringing organic growth and awareness. Many people attend these shows so be sure to advertise your company logo by wearing your decorated apparel. You will see a lot of people representing their company with their logo on some sort of item or apparel.
#4 – Referrals
Referrals are an amazing way of getting your business advertised through other parties because it’s free promotion and improves credibility. This form of advertising creates a network for your business and reflects the value of your service or product. Referrals can be the following:
- Person to person recommendation
- Shared content on social media
- Reviews online
- Being featured on blogs
There’s nothing more organic than people talking about your business amongst one another and recommending your services or product to peers. Tip: If you have a solid relationship with certain customers or clients don’t be afraid to ask for referrals! Ever heard of the saying “ask and you shall receive”?
#5 – Create A Website
Your business should have a website. Bluehost allows you to create a professional website for your business while making it super easy to maintain. Go straight to the source by avoiding the middle man where you’ll spend twice as much for this platform. A website advertises everything there is to know about your company so get creative and display your business’s services and work.
Having a website allows people to share your services with other people through the use of social media. It’s also a great way for others to refer your work to other people looking for such services or products. They get a preview on what you’re able to provide before meeting you which helps build momentum for a potential sale.
#6 – Email Signature
You’d be surprised by the power of an email signature. Use it to advertise links to your social media, website, and other platforms. Every email you write will contain this information so use it to your advantage! Cold emails will now be more effective because of this call-to-action strategy. Get creative with your signature and really use it as a means of advertising your business.
#7 – Business Cards
Business cards are a great way to advertise your new business. Always keep them handy and never underestimate the power this little tool has. These cards might just turn a prospect into a lead and eventually into closing a sale. You can get business cards printed on Vistaprint here. They have a variety of styles you can order from all of which are customizable.