Building strong communication with your clients is key to earning their trust and loyalty.
They want to feel valued, not like just another number.
If you’re slow to return calls or emails, or if your email newsletters are inconsistent, you risk losing clients to firms that seem more attentive.
By prioritizing communication, you show clients that their opinions matter.
Regularly sharing useful information not only helps them but also showcases your expertise, strengthening your credibility.
Top Client Communication Tools
- CRM
Your CRM (Customer Relationship Management system) is your client database. It stores everything – from client info and meeting notes to stages in the buyer’s journey.
However, most wealth managers aren’t marketers and might not be fully leveraging their CRM’s features.
To succeed, advisors need to attract new prospects and leads, making CRM optimization the first step in enhancing marketing strategies for financial advisors.
Automate workflows to keep prospects, leads, and clients engaged with your firm and its content.
Utilize the CRM’s tracking capabilities to maintain contracts, files, notes, call logs, and more.
By recording interactions between advisors and clients in the CRM, anyone in your firm can confidently contact a client.
The advisor will have all the relevant information at their fingertips
Among financial advisor communications tools there should be a service for recording calls.
If you record a phone call, you can collect information and use it to improve customer service.
The most accessible way is to use apps to record phone calls, such as Call Recorder for iPhone.
With Call Recorder for iPhone, you can record calls on your smartphone from anywhere in the world and share them with stakeholders.
Naturally, you can listen to any calls at any time.
- Chat Tools
Some clients may prefer texting over emails or phone calls.
Using text messages can save time, especially if you automate delivery or use templates customized for each client.
MyRepChat is a versatile chat and text tool designed by financial advisors for financial advisors.
With MyRepChat, you can:
- Schedule and send messages automatically
- Send event notifications or appointment reminders
- Create a custom number for forwarding texts and calls
- Share contact details via a virtual business card
- Automate message replies
- Monitor messages for compliance and ensure proper recordkeeping of all sent and received messages.
- Conference Software
Hosting virtual events is a modern way to engage with clients and stand out from traditional advisors.
Consider using live seminars, virtual Q&A sessions, or prerecorded workshops and webinars to capture clients’ attention and foster conversation.
Here are some top event and conferencing tools:
- SpotMe
- Livestorm
- Zoom
For screen recording and video sharing, try Loom.
The best tool for you will depend on the size, scale, and format (live or prerecorded) of your events.
Not ready for paid software? No problem. You can still host livestream events on social media to connect and interact with your clients.
- Scheduling Tools
Scheduling software is a versatile tool for advisors, particularly in managing client communications. These programs and apps allow you to:
- Book meetings with prospective clients
- Schedule financial planning sessions
- Send meeting reminders
One such tool is YouCanBookMe, tailored specifically for financial advisors. With it, you can arrange various client meetings, set up virtual sessions, and automate follow-up messages. It also offers text communication and lets clients pay at the time of booking, streamlining your bookkeeping and invoicing.
- Social Media
Your financial advisor website is often the first interaction a potential client has with your business. Use this platform to share valuable information through blog posts, articles, and other content types.
To gather contact information, offer a lead magnet in exchange for email addresses or use a simple contact form for inquiries if you don’t have an email list yet.
Social media is another powerful tool to drive traffic to your website and engage with prospects and clients.
Boost engagement by asking thought-provoking questions, sharing surveys or polls, creating video content, and posting helpful resources from other sources.
Conclusion
Effective communication tools are essential for keeping clients informed and building stronger relationships.
Here are some options to consider for a comprehensive communication solution.
A robust marketing strategy is crucial for growth.
Many advisors now recognize the importance of online marketing to attract new clients.
If you’re short on time for marketing, SmartAsset AMP can assist.
This platform helps you connect with leads and provides the tools needed to nurture client relationships.
Schedule a demo to see how it can help you grow your business.
When choosing client communication tools, always consider compliance.
Violating compliance rules can result in fines and penalties, so it’s important to stay compliant with regulatory agencies.
Even if you have a full-time chief compliance officer, compliance software can be a valuable addition to your tech stack.
